Let us begin by saying if you’ve never ran any Facebook Ads before, then this article may seem like we’re talking Greek.. (which funnily enough our Director Tina does fluently), anyhow.. Whether you’re creating your first Facebook Ad or you are a pro, below are some great tips to help you understand the different Facebook Ad objectives and how to use which one. When creating an advertising campaign, the very first thing that you need to decide is your advertising goal. Facebook has designed its advertising platform in such a way that you can narrow down and set your Facebook Ad objectives based on your goals. From the users’ […]
How we took a group of childcare centres from spending money on advertising that didn’t work, to filling a whole entire centre within 8 short weeks using Facebook Ads… My team and I recently had had the privilege to work with a wonderful group of childcare centres, offering long daycare and after-school care across seven different locations.When we first started working together, they were generating leads through word of mouth, letterbox drops and a few boosted posts. They were spending thousands across these platforms, and not getting a great return.Less than two months in and we managed to turn that ship around, filling their newest centre by 128 spots in just 8 short […]
Over the last couple of years, we have seen the rise of influencer marketing so we felt it was about time we wrote about it. Let’s find out how influencer marketing works for a brand or a business.
With the evolution of Artificial Intelligence in full swing, we have seen a new age of chatbots take their functionality to a whole new level. Chatbots are simply computer programs designed to simulate a normal human conversation online. Many business owners are now seeing the benefits of using chatbots in their businesses.
Out of the many social media platforms that have sprung out over the last two decades, LinkedIn is by far one of the most misunderstood, underrated and overlooked platforms. For businesses, there are many ways to gain more leads through LinkedIn. It is undoubtedly one of the most effective social media platforms to use to expand your reach, generate high-quality leads, and improve your sales conversion.
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Are your Google Ads not bringing in as many sales conversion as you’ve expected? Businesses make an average of $2 in income for every $1 they spend in Google AdWords. So, what are you doing wrong? We’ve got some simple tricks up our sleeves to improve your Google Ads performance!
If you’re running a business and want to try free or less expensive channels to gain leads, take a look at these alternatives. These can help generate solid leads to include in your sales pipeline.
Digital Marketing Strategy should be one component of your overall marketing strategy, and for many businesses, it is a major focus. With 4 billion Internet users around the world today, creating a Digital Marketing Strategy is essential to reach customers and grow your business.
Smartphones have been a huge part of our lives for more than a decade now. With current statistics stating that mobile phone users will continue to increase in the coming years, it is now, more than ever, important for businesses to leverage on the genius of this tool. Mobile marketing is a revolutionary marketing strategy. When done right, it presents an opportunity for your brand to reach more people, any time, anywhere