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Facebook Ad Objectives: Differences and How To Use Them

Facebook Ad Objectives: Differences and How To Use Them

Let us begin by saying if you’ve never ran any Facebook Ads before, then this article may seem like we’re talking Greek.. (which funnily enough our Director Tina does fluently), anyhow.. Whether you’re creating your first Facebook Ad or you are a pro, below are some great tips to help you understand the different Facebook Ad objectives and how to use which one. When creating an advertising campaign, the very first thing that you need to decide is your advertising goal. Facebook has designed its advertising platform in such a way that you can narrow down and set your Facebook Ad objectives based on your goals.   From the users’ […]

Facebook Ads Case Study

Facebook Ads Case Study

How we took a group of childcare centres from spending money on advertising that didn’t work, to filling a whole entire centre within 8 short weeks using Facebook Ads… My team and I recently had had the privilege to work with a wonderful group of childcare centres, offering long daycare and after-school care across seven different locations.When we first started working together, they were generating leads through word of mouth, letterbox drops and a few boosted posts. They were spending thousands across these platforms, and not getting a great return.Less than two months in and we managed to turn that ship around, filling their newest centre by 128 spots in just 8 short […]

How To Gain More Leads Through LinkedIn

How To Gain More Leads Through LinkedIn

Out of the many social media platforms that have sprung out over the last two decades, LinkedIn is by far one of the most misunderstood, underrated and overlooked platforms. For businesses, there are many ways to gain more leads through LinkedIn.  It is undoubtedly one of the most effective social media platforms to use to expand your reach, generate high-quality leads, and improve your sales conversion.

How Companies Use Mobile Marketing To Grow Their Business

How Companies Use Mobile Marketing To Grow Their Business

Smartphones have been a huge part of our lives for more than a decade now. With current statistics stating that mobile phone users will continue to increase in the coming years, it is now, more than ever, important for businesses to leverage on the genius of this tool. Mobile marketing is a revolutionary marketing strategy. When done right, it presents an opportunity for your brand to reach more people, any time, anywhere