Blog

How To Make Great Facebook Ads That Convert

How To Make Great Facebook Ads That Convert

Facebook is an excellent platform to run ad campaigns for your business. With its massive reach and constant updates to make their advertising tools and features better, it’s a necessity for modern-day businesses. To create great Facebook ads that convert, you need a solid, well-thought-out strategy. This blog will explore the different elements that can take your Facebook ads from boring to brilliant. Here Are Some Tips To Make Great Facebook Ads RELEVANCE: Understanding Your Audience When you create a product or a service, your initial goal in mind (aside from making money) is to solve a problem and address a pain point. However, you can’t just run a Facebook […]

How To Get More 5-Star Reviews For Your Business

How To Get More 5-Star Reviews For Your Business

Back in the day, we relied on the recommendations of friends and family before using a service of purchasing a product. Today, we live in a culture that’s run on online reviews. 90% of customers say that online reviews influence their purchasing decision. This means every business needs to focus on maximising the number of 5-star reviews for their business. Benefits of More 5-Star Reviews Builds Customer Trust – Positive reviews are a testament from customers that your product or service is good, and receiving 5-star reviews signals to potential customers that your business is trustworthy. Improves Your Search Ranking – If you want to increase your search ranking organically, […]

Convert Facebook Users To Buying Customers With Facebook Ad Sales Funnel

Convert Facebook Users To Buying Customers With Facebook Ad Sales Funnel

Amongst all the social media platforms, Facebook hands-down remains the biggest. With more than 2 billion users around the world and 15 million in Australia alone, it makes sense to drive business opportunities using Facebook. Creating a Facebook Ad Sales Funnel can help coax users, even those with low buying intent to make a purchase or use your service.  What Is Facebook Ad Sales Funnel and How Does It Work? A Facebook Ad Sales Funnel is designed to capture a prospect’s interest and nurture them until they’re ready to purchase.  Facebook users are scrolling their newsfeeds viewing updates from friends and pages they follow. Trying to sell a product or […]

What Is Google My Business?

What Is Google My Business?

What is Google My Business? In our latest blog, we aim to clarify exactly what Google My Business is and why your business could benefit from this FREE tool. Remember when we used those thick yellow paged books to find information on the services we needed? Today, thanks to technology, we have Google My Business which replaces that (kind of!). Owned by the world’s top search engine, Google, Google My Business (hereafter referred to as GMB) is the top local business listing platform online. In brief, it’s the section that comes up with a mini-map and locations when you search for a service, like this….   When people search on Google for […]

How To Launch Your Sales Funnel In 3 Easy Steps

How To Launch Your Sales Funnel In 3 Easy Steps

Continuing with our sales funnel blog series, let’s talk about how to launch your sales funnel. A Sales Funnel is a step by step process that allows you to take a potential customer closer to your offer by guiding them through a set of marketing techniques. This stage of the funnel is the middle leading up to the end part where they decide to buy. Here’s How to Launch your Sales Funnel in 3 Easy Steps 1. Create An Enticing Landing Page After capturing the attention of a potential customer, send them to your landing page. It appears after clicking on an ad, a marketing promotion or a search result. Ideally, […]

Tools For Creating A Sales Funnel That Can Boost Your Sales

Tools For Creating A Sales Funnel That Can Boost Your Sales

A Sales Funnel is a step by step process that allows you to take a potential customer closer to your offer by guiding them through a set of marketing techniques. It involves a combination of marketing methods such as phone calls, email marketing campaigns and more.  There are many online tools for creating a sales funnel. Some tools look at what your potential customers are doing when they’re on your website, others capture their details to lead them to the sale. There are four stages in creating a digital sales funnel – ATTRACT, INTEREST, CONVERT and ACTION. Each step exists to fulfil tasks that can guide a potential customer to […]

How To Double Business Sales: A Puzzle Media Case Study

How To Double Business Sales: A Puzzle Media Case Study

Here we are, six months since rebranding and launching Puzzle Media (formerly Direct Marketing Solutions) and we’re talking about how to double business sales! There has been so much happening since we relaunched with our fresher, modern look Digital Marketing Service Agency.  We’ve overcome pitfalls, learned a tonne, and managed to double our business sales in only six months. It’s been a fun, roller coaster ride full of highs and lows, discoveries and successes, and we wouldn’t want it any other way. Even early on, we were fairly confident about rebranding our business because we trust and believe in what we do AND we get phenomenal results for our clients.  […]

What Is A Sales Funnel And Why You Need One

What Is A Sales Funnel And Why You Need One

If you run your own business, you know that making sales is challenging. Having a regular stream of revenue from consistent sales is even harder. Successful companies have this all figured out. The key to making sales consistent is a sales funnel. What is a Sales Funnel? One of the most common questions that we receive from our clients is, “What’s the most effective marketing technique to get more customers?”. Rather than looking at one technique, you have to look at how your marketing and sales efforts work together to generate leads that turn into paying customers. Having a sales funnel can help you achieve this. A sales funnel is […]

Facebook Ads Budgeting Changes: What Does It Mean?

Facebook Ads Budgeting Changes: What Does It Mean?

What Is Campaign Budget Optimisation? Back in November 2017, Facebook introduced the campaign budget optimisation feature as a simple & efficient way of maximising results through Facebook Ads. The feature allows Facebook advertisers to set budgets at campaign level as opposed to ad set level. This means that the overall ad spend budget is distributed to the highest performing ad sets using Facebook’s algorithm. Ok so now in English… Facebook wants us to trust them to optimise campaigns based on what is and isn’t working. Thanks, FB! In February 2020, the campaign budget optimisation feature will become the default option for all Facebook advertising. The million-dollar question is what does this all […]