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How To Create Marketing Videos In 3 Easy Steps

How To Create Marketing Videos In 3 Easy Steps

If you want to promote your business, we recommend creating marketing videos that engage and attract your target audience. Here’s how to create marketing videos, and you can do it easily with steps 1…2…3.   Why Create Marketing Videos, Is It Worth It? Let’s look at the numbers according to Wyzowl’s Video Marketing Statistics 2020 report.  What business owners say about video content: 87% say it has increased traffic to their website 80% say it has directly helped increase sales 89% say it gives them a good ROI What audiences say about video content 96% have watched an explainer video to learn more about a product or service 84% purchased because of […]

How To Use Live Video Marketing For Your Business

How To Use Live Video Marketing For Your Business

Live video marketing has become a refreshing and innovative change in the way brands interact with their target audiences. Its raw, imperfect and real-time nature gives a glimpse of the true identity of your business. It’s an opportunity to build trust and to persuade viewers to consider what you offer. Whether you’re providing company updates or promoting a product or service, live video marketing is giving your audience an open invitation to know more about your brand. Ways To Use Live Video Marketing For Your Business Behind The Scenes In a recent survey conducted by Livestream and New York Magazine, they found that 87% of audiences prefer to watch video […]

Free Social Media Management Tools

Free Social Media Management Tools

Social media is a vital part of any marketing campaign for your business. It’s an effective avenue to connect with your target audience and promote your brand. Optimising the results of social platforms is easier with social management tools. There are so many to choose from and the big bonus is, many of them have free versions! Here Are Some Excellent Free Social Media Management Tools  For Visual Content Creation Pixabay is a website for sharing photos, illustrations, vector graphics, videos and music. It offers over 1.8 million free creatives and all are available to use for free, even for commercial purposes– which means you can use them for adverts […]

How To Write Engaging Content On Social Media

How To Write Engaging Content On Social Media

Establishing a strong brand presence online has never been more important for a business.  One of the most effective ways to achieve this is by using social platforms. However, how do you get your customers hooked and not looking elsewhere? The answer is, writing relevant and engaging content on social media. Whether you’re posting company updates, providing information about your services or sharing a quote or a meme, follow a strategy that sparks your readers’ interest and excites them to take action. Keep These 6 Tips In Mind When Writing Engaging Content On Social Media Research Your Content Your content has to be relevant, current and factual. What does my […]

Optimise Your Ad Campaign With Facebook Ads and Google Ads Remarketing

Optimise Your Ad Campaign With Facebook Ads and Google Ads Remarketing

Have you ever visited a website and then seen ads for the brand in your Facebook feed or another website? Yes, the Internet can follow you around thanks to tools like Facebook Ads retargeting and Google Ads remarketing!  How does it work? When a person visits a website, their browser automatically saves the data as cookies. Advertisers use the information to strategically show visitors ads on different platforms (e.g. Facebook, YouTube, news websites, etc.), which continuously reminds the visitor about the brand. Difference Between Facebook Ads Retargeting and Google Ads Remarketing Targeting Facebook Ads Retargeting lets you target people based on their engagements with your business. These additional targeting or […]

Post-COVID-19 Business Recovery Plan

Post-COVID-19 Business Recovery Plan

COVID-19 not only became a global health crisis but it also dramatically impacted businesses in unprecedented ways. Sales and revenue dropped fast as a result of lockdowns and social distancing orders. Implementing a post-COVID-19 business recovery plan will be a challenging feat but CAN be done. Several months into this catastrophe, many countries are boldly trying to get their economy back on track. Businesses are slowly opening their doors once again. Post-COVID-19 Business Recovery Plan: Ways To Bounce Back Modify Your Strategies According To Changes In Consumer Behaviour Experts continue to discover new information about the virus. For now, what’s certain is that more people have a higher sensitivity to […]

How To Set Up Facebook Tracking Correctly

How To Set Up Facebook Tracking Correctly

Facebook is STILL the world’s largest social media network, and its reach is still massive. It is for this reason that advertising on Facebook is a winner for many businesses! A crucial factor in your success as an advertiser is to know how to set up Facebook tracking correctly. It is all about measuring your return on investment (ROI) and helping you formulate and implement action items that will generate more revenue for your business from Facebook ads.  Why Should You Set Up Facebook Tracking? Accurately Measures Ad Results Its foremost goal is to measure your ROI. What conversions resulted from your ads, and what are the values? Whether they […]

How Your Business Can Adapt During COVID-19 Lockdown

How Your Business Can Adapt During COVID-19 Lockdown

The COVID-19 pandemic has certainly shaken businesses not just in Australia but globally. It has been particularly rough on many small to medium-sized enterprises (SME) with some forced to close their doors temporarily. In this blog, we discuss how your business can adapt during the COVID-19 Lockdown. What You Can Do To Adapt During the COVID-19 Adapt During COVID-19: Business Action Items Strategic Planning With Your Team Strategic planning is essential to help grow your business. The aim is to reinforce or create new goals, get updates on company progress and come up with a new action plan.  Your priority during a time like this should be to create a […]

Free Remote Work Tools Available To Manage Your Business And Teams From Home

Free Remote Work Tools Available To Manage Your Business And Teams From Home

Most of the world is now working from home, which is something here at Puzzle Media we’ve done on and off since 2010. Today, we’re sharing the remote work tools we use to manage our clients, projects and teams. Majority of these tools have free and paid versions, depending on how many features you require. Here Are Remote Work Tools That We Use Communication Slack Slack is an instant messaging platform, or a chat room, intended to replace email as your primary method of communication. You can organise conversations by using dedicated channels related to specific projects, topics or teams. You can also streamline work by connecting to other services such […]

What’s the Difference Between Google Search Ads and Display Ads?

What’s the Difference Between Google Search Ads and Display Ads?

When it comes to online advertising, Google Ads are up there, but what is the difference between Google Search Ads and Google Display Ads? Good question and we’re here to explain. Google Search Ads and Display Ads – The Main Difference Google Search Ads are adverts that appear in the Google search when someone searches for products or services that your business supplies. For instance, ‘Google Ads Management On The Gold Coast.’ If someone searches for that phrase, then in an ideal world Puzzle Media will have an advert that pops up for that. Google Display Ads are adverts that appear in relation to your keywords, based on keywords or […]