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How Your Business Can Adapt During COVID-19 Lockdown

How Your Business Can Adapt During COVID-19 Lockdown

The COVID-19 pandemic has certainly shaken businesses not just in Australia but globally. It has been particularly rough on many small to medium-sized enterprises (SME) with some forced to close their doors temporarily. In this blog, we discuss how your business can adapt during the COVID-19 Lockdown. What You Can Do To Adapt During the COVID-19 Adapt During COVID-19: Business Action Items Strategic Planning With Your Team Strategic planning is essential to help grow your business. The aim is to reinforce or create new goals, get updates on company progress and come up with a new action plan.  Your priority during a time like this should be to create a […]

Free Remote Work Tools Available To Manage Your Business And Teams From Home

Free Remote Work Tools Available To Manage Your Business And Teams From Home

Most of the world is now working from home, which is something here at Puzzle Media we’ve done on and off since 2010. Today, we’re sharing the remote work tools we use to manage our clients, projects and teams. Majority of these tools have free and paid versions, depending on how many features you require. Here Are Remote Work Tools That We Use Communication Slack Slack is an instant messaging platform, or a chat room, intended to replace email as your primary method of communication. You can organise conversations by using dedicated channels related to specific projects, topics or teams. You can also streamline work by connecting to other services such […]

What’s the Difference Between Google Search Ads and Display Ads?

What’s the Difference Between Google Search Ads and Display Ads?

When it comes to online advertising, Google Ads are up there, but what is the difference between Google Search Ads and Google Display Ads? Good question and we’re here to explain. Google Search Ads and Display Ads – The Main Difference Google Search Ads are adverts that appear in the Google search when someone searches for products or services that your business supplies. For instance, ‘Google Ads Management On The Gold Coast.’ If someone searches for that phrase, then in an ideal world Puzzle Media will have an advert that pops up for that. Google Display Ads are adverts that appear in relation to your keywords, based on keywords or […]

How To Make Great Facebook Ads That Convert

How To Make Great Facebook Ads That Convert

Facebook is an excellent platform to run ad campaigns for your business. With its massive reach and constant updates to make their advertising tools and features better, it’s a necessity for modern-day businesses. To create great Facebook ads that convert, you need a solid, well-thought-out strategy. This blog will explore the different elements that can take your Facebook ads from boring to brilliant. Here Are Some Tips To Make Great Facebook Ads RELEVANCE: Understanding Your Audience When you create a product or a service, your initial goal in mind (aside from making money) is to solve a problem and address a pain point. However, you can’t just run a Facebook […]

How To Get More 5-Star Reviews For Your Business

How To Get More 5-Star Reviews For Your Business

Back in the day, we relied on the recommendations of friends and family before using a service of purchasing a product. Today, we live in a culture that’s run on online reviews. 90% of customers say that online reviews influence their purchasing decision. This means every business needs to focus on maximising the number of 5-star reviews for their business. Benefits of More 5-Star Reviews Builds Customer Trust – Positive reviews are a testament from customers that your product or service is good, and receiving 5-star reviews signals to potential customers that your business is trustworthy. Improves Your Search Ranking – If you want to increase your search ranking organically, […]

Convert Facebook Users To Buying Customers With Facebook Ad Sales Funnel

Convert Facebook Users To Buying Customers With Facebook Ad Sales Funnel

Amongst all the social media platforms, Facebook hands-down remains the biggest. With more than 2 billion users around the world and 15 million in Australia alone, it makes sense to drive business opportunities using Facebook. Creating a Facebook Ad Sales Funnel can help coax users, even those with low buying intent to make a purchase or use your service.  What Is Facebook Ad Sales Funnel and How Does It Work? A Facebook Ad Sales Funnel is designed to capture a prospect’s interest and nurture them until they’re ready to purchase.  Facebook users are scrolling their newsfeeds viewing updates from friends and pages they follow. Trying to sell a product or […]

What Is Google My Business?

What Is Google My Business?

What is Google My Business? In our latest blog, we aim to clarify exactly what Google My Business is and why your business could benefit from this FREE tool. Remember when we used those thick yellow paged books to find information on the services we needed? Today, thanks to technology, we have Google My Business which replaces that (kind of!). Owned by the world’s top search engine, Google, Google My Business (hereafter referred to as GMB) is the top local business listing platform online. In brief, it’s the section that comes up with a mini-map and locations when you search for a service, like this….   When people search on Google for […]

How To Launch Your Sales Funnel In 3 Easy Steps

How To Launch Your Sales Funnel In 3 Easy Steps

Continuing with our sales funnel blog series, let’s talk about how to launch your sales funnel. A Sales Funnel is a step by step process that allows you to take a potential customer closer to your offer by guiding them through a set of marketing techniques. This stage of the funnel is the middle leading up to the end part where they decide to buy. Here’s How to Launch your Sales Funnel in 3 Easy Steps 1. Create An Enticing Landing Page After capturing the attention of a potential customer, send them to your landing page. It appears after clicking on an ad, a marketing promotion or a search result. Ideally, […]

Tools For Creating A Sales Funnel That Can Boost Your Sales

Tools For Creating A Sales Funnel That Can Boost Your Sales

A Sales Funnel is a step by step process that allows you to take a potential customer closer to your offer by guiding them through a set of marketing techniques. It involves a combination of marketing methods such as phone calls, email marketing campaigns and more.  There are many online tools for creating a sales funnel. Some tools look at what your potential customers are doing when they’re on your website, others capture their details to lead them to the sale. There are four stages in creating a digital sales funnel – ATTRACT, INTEREST, CONVERT and ACTION. Each step exists to fulfil tasks that can guide a potential customer to […]