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Tools For Creating A Sales Funnel That Can Boost Your Sales

Tools For Creating A Sales Funnel That Can Boost Your Sales

A Sales Funnel is a step by step process that allows you to take a potential customer closer to your offer by guiding them through a set of marketing techniques. It involves a combination of marketing methods such as phone calls, email marketing campaigns and more.  There are many online tools for creating a sales funnel. Some tools look at what your potential customers are doing when they’re on your website, others capture their details to lead them to the sale. There are four stages in creating a digital sales funnel – ATTRACT, INTEREST, CONVERT and ACTION. Each step exists to fulfil tasks that can guide a potential customer to […]

How To Double Business Sales: A Puzzle Media Case Study

How To Double Business Sales: A Puzzle Media Case Study

Here we are, six months since rebranding and launching Puzzle Media (formerly Direct Marketing Solutions) and we’re talking about how to double business sales! There has been so much happening since we relaunched with our fresher, modern look Digital Marketing Service Agency.  We’ve overcome pitfalls, learned a tonne, and managed to double our business sales in only six months. It’s been a fun, roller coaster ride full of highs and lows, discoveries and successes, and we wouldn’t want it any other way. Even early on, we were fairly confident about rebranding our business because we trust and believe in what we do AND we get phenomenal results for our clients.  […]

What Is A Sales Funnel And Why You Need One

What Is A Sales Funnel And Why You Need One

If you run your own business, you know that making sales is challenging. Having a regular stream of revenue from consistent sales is even harder. Successful companies have this all figured out. The key to making sales consistent is a sales funnel. What is a Sales Funnel? One of the most common questions that we receive from our clients is, “What’s the most effective marketing technique to get more customers?”. Rather than looking at one technique, you have to look at how your marketing and sales efforts work together to generate leads that turn into paying customers. Having a sales funnel can help you achieve this. A sales funnel is […]

Facebook Ads Budgeting Changes: What Does It Mean?

Facebook Ads Budgeting Changes: What Does It Mean?

What Is Campaign Budget Optimisation? Back in November 2017, Facebook introduced the campaign budget optimisation feature as a simple & efficient way of maximising results through Facebook Ads. The feature allows Facebook advertisers to set budgets at campaign level as opposed to ad set level. This means that the overall ad spend budget is distributed to the highest performing ad sets using Facebook’s algorithm. Ok so now in English… Facebook wants us to trust them to optimise campaigns based on what is and isn’t working. Thanks, FB! In February 2020, the campaign budget optimisation feature will become the default option for all Facebook advertising. The million-dollar question is what does this all […]

Google Ads and Facebook Ads: What is Better For Your Business?

Google Ads and Facebook Ads: What is Better For Your Business?

Over the last few years, Google Ads and Facebook Ads have dominated the digital advertising space. Both have features and benefits that business owners and advertisers find very useful. The question really is “Which platform is right for your business?” Before we answer that, we have to understand why today, more than ever, digital advertising is essential. Importance of Digital Advertising The way we do advertising has fundamentally changed over the last decade. With more smartphones per household, and the world obsessed with social media, people are now able to find, interact and buy from brands at the click of a button any time, anywhere. We have become demanding (and […]

EOFY Pat On The Back!

EOFY Pat On The Back!

Well done, Congratulations, You are amazing… No, we haven’t lost the plot (yet), but instead of the usual end of financial year stuff, we wanted to send you something a bit different. You see, we are business owners too, so we get it. We know how hard it can be. We understand the struggles. We are well aware of those moments when you ask yourself if it’s all worth it. Today, we wanted to let you know that the fact you are STILL in business at the end of the financial year is pretty phenomenal. Others may have quit long before this and it’s important to acknowledge what you HAVE achieved over what […]

Cost of Google Ads

Cost of Google Ads

Google Ads have played a significant role in growing small businesses on the Gold Coast. It has become a useful tool for customers to easily find services online. The concern of local small business owners is how much running Google Ads on the Gold Coast would cost them. The Basics of Google Ads Before advertising, you should have some understanding of how Google Ads on the Gold Coast work. Google Ads on the Gold Coast operate on a pay-per-click basis. Pay-per-click advertising is an internet marketing model where advertisers pay a fee to search engine companies such as Google each time users click their ads. When users initiate a search […]

Facebook Undergoes Changes

Facebook Undergoes Changes

Have you noticed anything new on Facebook over the last couple of weeks? If your answer is NO, then take a quick look and come right back…Did you see what we are talking about? Yes, Facebook undergoes changes. It has gone through a little facelift. Let’s be honest over the last 12-18 months Facebook hasn’t had a great rap. First was the Cambridge Analytica’s misappropriation of users’ data, then came Facebook’s role in spreading hate speech that evoked the genocide in Myanmar, and of course numerous stories of fake news and malicious hoaxes. Well, Facebook has put its foot down and said enough is enough. They are trying to convince […]

What are Black and White Hat SEO Strategies?

What are Black and White Hat SEO Strategies?

The difference between Black and White Hat SEO strategies are all about how you actually implement the SEO techniques. Marketers have thought of different strategies to follow, tweak and completely defy SEO rules. Using all these combined can achieve high search page rankings. As the common story plot goes, it’s always a battle between good and evil. Oddly enough, it’s similar in the digital marketing world, particularly with Search Engine Optimisation or SEO. Even the same shade stereotype is used- white, being “good” and black, “evil”. What is White Hat SEO? White SEO refers to the correct, ethical way to optimise a site which includes. Following search engine guidelines The […]