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4 Mistakes To Avoid Before Engaging A Digital Marketing Agency

4 Mistakes To Avoid Before Engaging A Digital Marketing Agency

Optimised digital marketing is crucial for any business’s success in today’s technology-driven market. Since most aspects of the process involve marketing expertise, many companies opt to engage the services of a digital marketing agency. It’s an investment that can have a high ROI (return on investment) when you choose the right agency to take on your digital marketing. Before you sign up with a new digital marketing agency, it’s best to do some research and avoid making these common mistakes. 4 Mistakes To Avoid Before Engaging A Digital Marketing Agency Having No Clear Marketing Goal Before you even start looking around, have a clear vision of what you want to […]

Five Challenges About Facebook Ads Management

Five Challenges About Facebook Ads Management

Facebook advertising seems quite simple. All you need to do is write the copy, choose the image and run the ad. The social media giant also rolled out system improvements to make Facebook ads management easier to navigate. So, as a business, it’s tempting to take on your Facebook ad campaign on your own. However, Facebook ads management requires a level of marketing expertise to create strategies to achieve your goals. On the road to Facebook ad success, there are challenges that you may encounter — the best approach is knowing what they are and how to minimise the risk of losing money and wasting time due to an ineffective […]

Instagram Reels: Australia Welcomes A New Tiktok Competitor

Instagram Reels: Australia Welcomes A New Tiktok Competitor

As increasing global privacy concern continues to hound Tiktok, Instagram launches a new way to record and discover short clips on their platform. Enter Instagram Reels.  Facebook-owned Instagram very recently launched Reels in Australia after initially being tested in India in early July. By the end of June, India banned Tiktok, and the USA is gearing towards the same move.  There have been allegations that the Chinese video-sharing app is feeding users’ data to the Chinese government, although Byte Dance, its parent company, has vehemently denied it.  The release of Instagram Reels in Australia also comes as the user demand for short video content grows exponentially. According to Instagram, 45% […]

How To Create Marketing Videos In 3 Easy Steps

How To Create Marketing Videos In 3 Easy Steps

If you want to promote your business, we recommend creating marketing videos that engage and attract your target audience. Here’s how to create marketing videos, and you can do it easily with steps 1…2…3.   Why Create Marketing Videos, Is It Worth It? Let’s look at the numbers according to Wyzowl’s Video Marketing Statistics 2020 report.  What business owners say about video content: 87% say it has increased traffic to their website 80% say it has directly helped increase sales 89% say it gives them a good ROI What audiences say about video content 96% have watched an explainer video to learn more about a product or service 84% purchased because of […]

How To Use Live Video Marketing For Your Business

How To Use Live Video Marketing For Your Business

Live video marketing has become a refreshing and innovative change in the way brands interact with their target audiences. Its raw, imperfect and real-time nature gives a glimpse of the true identity of your business. It’s an opportunity to build trust and to persuade viewers to consider what you offer. Whether you’re providing company updates or promoting a product or service, live video marketing is giving your audience an open invitation to know more about your brand. Ways To Use Live Video Marketing For Your Business Behind The Scenes In a recent survey conducted by Livestream and New York Magazine, they found that 87% of audiences prefer to watch video […]

Free Social Media Management Tools

Free Social Media Management Tools

Social media is a vital part of any marketing campaign for your business. It’s an effective avenue to connect with your target audience and promote your brand. Optimising the results of social platforms is easier with social management tools. There are so many to choose from and the big bonus is, many of them have free versions! Here Are Some Excellent Free Social Media Management Tools  For Visual Content Creation Pixabay is a website for sharing photos, illustrations, vector graphics, videos and music. It offers over 1.8 million free creatives and all are available to use for free, even for commercial purposes– which means you can use them for adverts […]

How To Write Engaging Content On Social Media

How To Write Engaging Content On Social Media

Establishing a strong brand presence online has never been more important for a business.  One of the most effective ways to achieve this is by using social platforms. However, how do you get your customers hooked and not looking elsewhere? The answer is, writing relevant and engaging content on social media. Whether you’re posting company updates, providing information about your services or sharing a quote or a meme, follow a strategy that sparks your readers’ interest and excites them to take action. Keep These 6 Tips In Mind When Writing Engaging Content On Social Media Research Your Content Your content has to be relevant, current and factual. What does my […]

Optimise Your Ad Campaign With Facebook Ads and Google Ads Remarketing

Optimise Your Ad Campaign With Facebook Ads and Google Ads Remarketing

Have you ever visited a website and then seen ads for the brand in your Facebook feed or another website? Yes, the Internet can follow you around thanks to tools like Facebook Ads retargeting and Google Ads remarketing!  How does it work? When a person visits a website, their browser automatically saves the data as cookies. Advertisers use the information to strategically show visitors ads on different platforms (e.g. Facebook, YouTube, news websites, etc.), which continuously reminds the visitor about the brand. Difference Between Facebook Ads Retargeting and Google Ads Remarketing Targeting Facebook Ads Retargeting lets you target people based on their engagements with your business. These additional targeting or […]

Post-COVID-19 Business Recovery Plan

Post-COVID-19 Business Recovery Plan

COVID-19 not only became a global health crisis but it also dramatically impacted businesses in unprecedented ways. Sales and revenue dropped fast as a result of lockdowns and social distancing orders. Implementing a post-COVID-19 business recovery plan will be a challenging feat but CAN be done. Several months into this catastrophe, many countries are boldly trying to get their economy back on track. Businesses are slowly opening their doors once again. Post-COVID-19 Business Recovery Plan: Ways To Bounce Back Modify Your Strategies According To Changes In Consumer Behaviour Experts continue to discover new information about the virus. For now, what’s certain is that more people have a higher sensitivity to […]

How To Set Up Facebook Tracking Correctly

How To Set Up Facebook Tracking Correctly

Facebook is STILL the world’s largest social media network, and its reach is still massive. It is for this reason that advertising on Facebook is a winner for many businesses! A crucial factor in your success as an advertiser is to know how to set up Facebook tracking correctly. It is all about measuring your return on investment (ROI) and helping you formulate and implement action items that will generate more revenue for your business from Facebook ads.  Why Should You Set Up Facebook Tracking? Accurately Measures Ad Results Its foremost goal is to measure your ROI. What conversions resulted from your ads, and what are the values? Whether they […]