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Impact of iOS 14 On Facebook Ads: What It Means For Your Business

Impact of iOS 14 On Facebook Ads: What It Means For Your Business

In relation to Apple’s iOS 14 requirements, Facebook recently announced changes on its platform that will begin in February 2021. What does this mean for your business? What is the impact of iOS14 on Facebook Ads?  Apple’s iOS 14 was rolled out at the end of September last year. Perhaps the most notable change was introducing a new feature intended to give users more control over third-party data collection. Before this update, users needed to proactively go to Facebook’s settings to turn off data collection —something that not many know how to do; many are not even aware that this is an existing option. With iOS 14, users will receive […]

Advantages Of Working With A Facebook Ads Agency

Advantages Of Working With A Facebook Ads Agency

What are the advantages of working with a Facebook ads agency? We’re going to answer that in today’s blog.  As business owners begin understanding more about the value social media can bring their business, they become more inclined to invest in advertising on social platforms, such as Facebook. The challenge is understanding the intricacies of creating, running and managing Facebook adverts. Why Hiring A Facebook Ads Agency Could Benefit Your Business Visibility Potential customers and clients tend to use Google AND Social Media when researching a company. Having a strong presence on platforms such as Facebook will help make your business more visible and accessible. Save on Cost Hiring an in-house […]

Digital Marketing Trends for 2021 To Be Aware Of

Digital Marketing Trends for 2021 To Be Aware Of

Is your business ready for 2021? After 2020 what else could possibly happen, right?! At Puzzle Media, we like to keep ahead of the ‘curve’ balls.  So to be one step forward, take a read of these three digital marketing trends we predict for 2021.  Top 3 Digital Marketing Trends for 2021  Digital Is Here To Stay Virtual events and the restructure of traditional operational methods to online platforms became more prevalent in 2020, mostly out of necessity. However, seeing its positive impact on ROI, businesses will likely keep the status quo.  Even if the COVID-19 vaccine has started to make its rounds, health and safety issues will still be […]

Facebook Ads Management Brisbane Agency – A Case Study

Facebook Ads Management Brisbane Agency – A Case Study

This case study is about how Puzzle Media, a Facebook Ads Management Brisbane agency, helped a non-profit organisation achieve 45% positive returns on their Facebook Ads investment within seven short weeks. Facebook Ads Management Brisbane Agency Case Study – Partnership With A Not-For-Profit We work with a number of organisations in the not for profit sector, and one of them is The Children’s Hospital Foundation in Brisbane. This charity helps sick and injured children by funding life-saving medical research, investing in critical equipment and providing support for the kids as well as their families. We have worked with them on several marketing projects, and they’ve always been happy with our […]

Movie Review: Netflix Social Dilemma

Movie Review: Netflix Social Dilemma

Photo Credit: Netflix Netflix recently launched a documentary-drama called Social Dilemma. It takes an in-depth look about how social media plays a massive role in allegedly manipulating and rewiring our brains to get our attention, buy products, and believe ideas about each other, ourselves and the world. The Dark Side Of Social Media Although there have been a few movies with quite a similar premise, Social Dilemma has the advantage of having on-screen interviews with pioneers in the industry. For years, they worked as top executives for some of the largest social platforms today. These are experts who, on the record, candidly and sometimes uncomfortably admitted that the “dark side” […]

Secrets To Making Creative Facebook and Instagram Ads That Convert

Secrets To Making Creative Facebook and Instagram Ads That Convert

How do you create Facebook and Instagram Ads That Convert? It’s the question we’re covering in today’s blog. It’s easy to get caught up with the finer details of running an advertising campaign. However, one element that must absolutely be on point is the process of making creative Facebook and Instagram Ads that actually covert. Being creative goes beyond aesthetics. It’s building a strategy that CAPTIVATES, ENGAGES and CONVERTS! Here Are Best Practices In Making Creative Facebook and Instragam Ads That Convert Captivate The first thing that your audience sees is the imagery, so attract them with visuals that inspire and resonate with them. Tips: Use eye-catching images or quick […]

4 Mistakes To Avoid Before Engaging A Digital Marketing Agency

4 Mistakes To Avoid Before Engaging A Digital Marketing Agency

Optimised digital marketing is crucial for any business’s success in today’s technology-driven market. Since most aspects of the process involve marketing expertise, many companies opt to engage the services of a digital marketing agency. It’s an investment that can have a high ROI (return on investment) when you choose the right agency to take on your digital marketing. Before you sign up with a new digital marketing agency, it’s best to do some research and avoid making these common mistakes. 4 Mistakes To Avoid Before Engaging A Digital Marketing Agency Having No Clear Marketing Goal Before you even start looking around, have a clear vision of what you want to […]

Five Challenges About Facebook Ads Management

Five Challenges About Facebook Ads Management

Facebook advertising seems quite simple. All you need to do is write the copy, choose the image and run the ad. The social media giant also rolled out system improvements to make Facebook ads management easier to navigate. So, as a business, it’s tempting to take on your Facebook ad campaign on your own. However, Facebook ads management requires a level of marketing expertise to create strategies to achieve your goals. On the road to Facebook ad success, there are challenges that you may encounter — the best approach is knowing what they are and how to minimise the risk of losing money and wasting time due to an ineffective […]

Instagram Reels: Australia Welcomes A New Tiktok Competitor

Instagram Reels: Australia Welcomes A New Tiktok Competitor

As increasing global privacy concern continues to hound Tiktok, Instagram launches a new way to record and discover short clips on their platform. Enter Instagram Reels.  Facebook-owned Instagram very recently launched Reels in Australia after initially being tested in India in early July. By the end of June, India banned Tiktok, and the USA is gearing towards the same move.  There have been allegations that the Chinese video-sharing app is feeding users’ data to the Chinese government, although Byte Dance, its parent company, has vehemently denied it.  The release of Instagram Reels in Australia also comes as the user demand for short video content grows exponentially. According to Instagram, 45% […]