Blog

Top 10 Tips for Writing Copy that Converts

Top 10 Tips for Writing Copy that Converts

How do you write copy that converts to customers? It’s no use writing compelling copy that sounds amazing and tells a wonderful story if you require that copy to turn enquiries/leads into sales.  In order to convert copy to customers and sales, you should focus on the way you are conveying your message. Whether it’s marketing collateral, a sales letter or website copy, below are some of some of my basic tips that may help. Punchy headline to grab your audience’s attention. Use easy to understand language and grammar so people don’t have to think too hard about the message you’re trying to convey. Try and avoid using very long […]

How much is your customer worth?

How much is your customer worth?

Knowing what an average customer spends is very different to understanding what they are worth in terms of Lifetime Value.  Understanding Lifetime Value can help you understand customer behaviour can help with retention and allows you to spend more of your budget on acquiring higher Lifetime Value customers. Average Customer Spend Working out what an average customer spends is a fairly simple equation.  Take how many customers have purchased your goods or services and divide by net profit omitting any marketing costs. e.g.   10 customers, $500 on marketing with a net profit of $1,000 is an average worth of $100 per customer (1500 -500/10=100). Lifetime Value Equation When looking at […]

Why I Keep Buying Bananas

Why I Keep Buying Bananas

What do bananas have in common with marketing?  Not an awful lot, however why I keep buying them relates to my own personal consumer behaviour and this of course has a lot in common with marketing…. There are many aspects of consumer behaviour and research is constantly being carried out to find out what the latest trends are and what makes certain people use or buy specific products or services.   Factors including where we live and work, marital status and our financial situation all affect the purchase we make. Another huge factor that now affects our consumer behaviour is of course Social Media.  The brands and businesses who are utilising […]

Work From Home Tips

Work From Home Tips

Working from home has many benefits including flexibility around family commitments, saving commuting time, being more productive and much more. I love working from home but am constantly asked how I manage my time and still achieve what I need to when there are so many distractions.  Here are a few of my tips that have helped me, and hopefully they may assist you as well.   1. Space Find a space that is your office and create a work environment around it whether it’s the garage, a spare room, your bedroom or the dining room.  Ensure there is enough room for you to do what you need to and […]

Marketing Plans and Business Plans

Marketing Plans and Business Plans

The difference between Marketing Plans and Business Plans Business Plans and Marketing Plans sound the same, but there is a difference and if you plan correctly you will benefit from the results. All businesses should have a Business Plan which lays out objectives and how these will be met.  It should be assessed on a monthly, quarterly and annual basis with your Business Advisor, Financial Planner or Accountant depending on the size of your business.  The content of a business plan should include some of the following: Objectives – Growing, selling, expanding.Financial – P&L, Turnover, budgets.Systems – Database, website platform, emails.Employees – Recruitment, TrainingClients – existing and desiredSales – Methods […]

Tips for Blog Writing

Tips for Blog Writing

Creating a good blog can make a big difference to your business. It’s a great way of connecting with your customers and clients and can also help increase your google rankings and SEO.  If you’re interested in writing a blog, then these tips for blog writing can assist. There are a few points you should take into consideration when constructing posts whether it’s a personal blog or part of your business. Subject – The subject ideally should be a topic you’re knowledgeable on, to help with the flow of the post.  If you’re not an SEO expert then don’t write a post on how to be one!  What you can write about, is what […]

Targeted Marketing

Targeted Marketing

Would you like to approach your ideal customers with a creative and message they relate to along with an offer that appeals to them?  Of course you would!  Through the use of carefully targeted marketing, you can achieve this. Although Direct Mail may be seen as ‘old school’ by many, we continue to see clients achieve real results and huge sales through this method.  It may seem a little more costly, however if every prospect you’re approaching is a potential client, then the Return on Investment is much higher than other forms of marketing. The process begins with looking at your current customers, to find out who they are, the products […]

Why is Networking Important?

Why is Networking Important?

What is the real value of networking?  Well in dollar value it’s hard to put a price to, however as a local business owner it should definitely be an acitivity you include in your marketing plan. Local networking events are full of local business owners wishing to learn something, promote their business and meet like minded people.  Is that such a bad thing? The saying goes ‘People buy from people’ so when potential customers see the face behind the name, it can only be beneficial.   They are more likely to relate to you and this face to face contact allows you to explain exactly what is you are selling or the services you […]

Gold Coast Businesses

Gold Coast Businesses

Since moving to the Gold Coast, from Sydney, people often ask me which place I prefer. From a lifestyle perspective, without a doubt, for me, the Gold Coast has it all and as a business owner, it’s pretty good too. The benefits of running a business on the Gold Coast include: Sunshine Diverse Target Market Lower overheads in terms of wages and office/factory space Large range of qualified potential employees The current economic climate had unfortunately affected many Gold Coast local business owners, with others determined to grow despite the obstacles. One of the things, I personally love, about working on the Gold Coast is coming across so many entrepreneurs.  […]