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Pinterest Explained

Pinterest Explained

We recently came across this document in HubSpot which explains and breaks down Pinterest for new and existing users. If you’re planning on using it for your business, then it’s definitely worth a read. Please click here for access to the PDF version of An Introduction to Pinterest In summary top tips for using Pinterest for your business: Use unique & original pictures/photos to drive trafficCreate boards that help tell your story to your target audiencePair products, Pages and Important Content with great imagesPin others content to build a wider followingHost Competitions – “Pin it to Win it!”Pin Offers How to get followers on Pinterest: Start Following others – Use the […]

How to get my business noticed on Social Media

How to get my business noticed on Social Media

How to get my business noticed on Social Media ‘How do I get my business noticed on Social Media’ is a question with many answers.  With a different set of rules for each medium, the way you interact with clients on the various channels of social media differs greatly. Below are some tips to help get your business noticed, build your likes/fans/contacts and encourage engagement with customers and prospects. Make sure prospects, customers and contacts can follow you easily. We advise including social icons such as Facebook and Twitter, on your website and as part of your email signature.  This way people can easily be directed to your social media […]

Copy Writing Services

Copy Writing Services

Need some new ideas? Gold Coast Copy Writing Services Know what you want to say but can’t put the words together?! If you’re someone who is stuck for words and needs help with writing for business then we are here to assist! We have been providing Gold Coast Copy Writing Services for over 3 years and understand what is required when it comes to marketing your business. Our Gold Coast Copy Writing Services range from Website Content, Blogs,  and Sales and Marketing collareral through to advetorials, press releases and articles.  Within our team we have the following: Gold Coast Copy Writer – Website Content Gold Coast Copy Wrier – Blogs and Articles Brisbane Journalist – Press […]

Top 10 Tips for Writing Copy that Converts

Top 10 Tips for Writing Copy that Converts

How do you write copy that converts to customers? It’s no use writing compelling copy that sounds amazing and tells a wonderful story if you require that copy to turn enquiries/leads into sales.  In order to convert copy to customers and sales, you should focus on the way you are conveying your message. Whether it’s marketing collateral, a sales letter or website copy, below are some of some of my basic tips that may help. Punchy headline to grab your audience’s attention. Use easy to understand language and grammar so people don’t have to think too hard about the message you’re trying to convey. Try and avoid using very long […]

How much is your customer worth?

How much is your customer worth?

Knowing what an average customer spends is very different to understanding what they are worth in terms of Lifetime Value.  Understanding Lifetime Value can help you understand customer behaviour can help with retention and allows you to spend more of your budget on acquiring higher Lifetime Value customers. Average Customer Spend Working out what an average customer spends is a fairly simple equation.  Take how many customers have purchased your goods or services and divide by net profit omitting any marketing costs. e.g.   10 customers, $500 on marketing with a net profit of $1,000 is an average worth of $100 per customer (1500 -500/10=100). Lifetime Value Equation When looking at […]

Why I Keep Buying Bananas

Why I Keep Buying Bananas

What do bananas have in common with marketing?  Not an awful lot, however why I keep buying them relates to my own personal consumer behaviour and this of course has a lot in common with marketing…. There are many aspects of consumer behaviour and research is constantly being carried out to find out what the latest trends are and what makes certain people use or buy specific products or services.   Factors including where we live and work, marital status and our financial situation all affect the purchase we make. Another huge factor that now affects our consumer behaviour is of course Social Media.  The brands and businesses who are utilising […]

Work From Home Tips

Work From Home Tips

Working from home has many benefits including flexibility around family commitments, saving commuting time, being more productive and much more. I love working from home but am constantly asked how I manage my time and still achieve what I need to when there are so many distractions.  Here are a few of my tips that have helped me, and hopefully they may assist you as well.   1. Space Find a space that is your office and create a work environment around it whether it’s the garage, a spare room, your bedroom or the dining room.  Ensure there is enough room for you to do what you need to and […]

Marketing Plans and Business Plans

Marketing Plans and Business Plans

The difference between Marketing Plans and Business Plans Business Plans and Marketing Plans sound the same, but there is a difference and if you plan correctly you will benefit from the results. All businesses should have a Business Plan which lays out objectives and how these will be met.  It should be assessed on a monthly, quarterly and annual basis with your Business Advisor, Financial Planner or Accountant depending on the size of your business.  The content of a business plan should include some of the following: Objectives – Growing, selling, expanding.Financial – P&L, Turnover, budgets.Systems – Database, website platform, emails.Employees – Recruitment, TrainingClients – existing and desiredSales – Methods […]