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Marketing Coaching Australia

Marketing Coaching Australia

What is Marketing Coaching and how can it help my business? Marketing Coaching refers to hiring a professional marketing coach in Australia to help business owners develop the necessary knowledge and skills required to improve and enhance their business performance and marketing activities. This is very important especially if your marketing efforts are underperforming, or if you think that you have reached a plateau and would like to take your business and sales a notch higher. How Can Marketing Coaching Help Your Business? Marketing coaching brings a lot of benefits to businesses. In fact, many established companies still hire marketing coaches to mentor and help their marketing department excel and […]

Social Media Strategy Australia

Social Media Strategy Australia

What to Include in a Social Media Strategy These days if your business still isn’t using Social Media Effectively, then be prepared to lose out to competitors. Most businesses are on at least 1 social networking platform if not more. The most popular are Facebook, LinkedIn, Google Plus, Pinterest, Instagram and other similar sites. If you’re not attending the party then you’re losing out on potential profits that can be made from users on these sites. It’s not too late though! You can still catch up with your competitors by compiling an effective social media marketing strategy. Now is the time to begin planning a social media marketing strategy for your business, […]

How to Use LinkedIn Effectively for Business and Employment

How to Use LinkedIn Effectively for Business and Employment

As the number 1 social networking site for professionals, LinkedIn has proven to be a valuable channel to promote your business or career. Business – LinkedIn helps establish new connections from potential clients and/or referral partners who can help expand your business. Professionals – LinkedIn can help with employment opportunities by creating connections with other professionals and potential employers. In order to enjoy these benefits and more, there are certain practices that you must employ in order to effectively use Linked In to your advantage. Build a Great Profile Page Your LinkedIn profile page is a resume and representation of your background. In order to impress and stand out, you need to […]

Measuring Marketing Correctly

Measuring Marketing Correctly

Measuring Marketing Correctly When we speak with clients we usually ask them what previous marketing activities they’ve undertaken and what the results were.  Unfortunately the responses of ‘it worked ok’ or ‘that didn’t work at all’ don’t help us and it certainly doesn’t help the business owner! It’s essential that any marketing carried out is measured and recorded correctly to build a clear picture of what works and set some bench marks when it comes to testing new avenues. Measurement is not a new term in marketing.  However whilst a large percentage of us know that measuring the effectiveness of a marketing campaign is important, only few people measure correctly. […]

How to ensure your website is optimised correctly.

How to ensure your website is optimised correctly.

If you have a website where you regularly post your latest news, or an ecommerce website focused on selling products/services, one of your biggest concerns will be around Search Engine Optimisation (SEO). It is only through having a search engine friendly website that will allow others to find you. In recent years, SEO has become a very important issue for business owners.  So much so that they are willing to spend thousands of dollars to pay SEO experts (who sometimes live across the globe) just to make sure that they make it to the first page of search engine results pages (SERPs). The question is, was it worth it? Or […]

How Targeted Marketing Provides Better Results

How Targeted Marketing Provides Better Results

One of the things that we have found as Marketing Consultants is that being clear on your target market will help your business succeed. As a businessperson, you should understand that it would be quite impossible to please everybody as even big and established businesses are unable to do so. In addition to that, the present business environment is peppered with different establishments that offer the same services or sell the same products, making the competition a whole lot fiercer than it was before. On the Gold Coast, this is especially true with so many small businesses competing in the same market. Having a clearly defined target market is essential […]

Top 10 Tips for Writing a Great Website Copy

Top 10 Tips for Writing a Great Website Copy

If you want people to find you online and connect with your business, then having good website copy is essential. Website copy writing is slightly different to some other forms of copy writing.  For example a Gold Coast business wishing to be found online for international products will have very different website copy when compared with their local area marketing approach. Strong website copy writing allows you to communicate directly with your readers, subscribers, potential customers and clients.  You can inform them about products, services and your overall business. Unfortunately, not all website copy writing is created equally.  There are those that have too much content, no direction and no […]

Top Ten Benefits of Working from a Virtual Office

Top Ten Benefits of Working from a Virtual Office

The internet has transformed the ways business – both local and international – is conducted.  Not only in the way providers and clients communicate with each other, but also in how businesses are run and managed. In line with the latter, businesses can take advantage of using virtual offices instead of a brick and mortar workplace, something which bring tons of benefits for the business owner and his or her business. Reduce Rental Costs. The most obvious benefit of working in a virtual office is that you don’t have to rent an office space for your business, which cuts down on your overhead costs significantly. You don’t have to worry about […]

How Using Outsourced Marketing Services Will Save You Time and Money

Outsourcing is rapidly becoming one of the most common business models utilised by small and medium enterprises as well as huge companies and corporations. A few years back, freelance writing and copywriting services were the most commonly outsourced jobs; however, nowadays you can avail of outsourced marketing services, services which can help you save on time and money. Low Operation Costs Outsourcing your marketing needs allows you to cut expenses brought about by looking for, hiring and training new employees. Most small to medium sized businesses don’t require a full time Marketing Manager.  Gold Coast businesses find that using Outsourced Marketing Services allows them to reduce human resource expenses, as well as reduce […]

How to get the most out of Facebook Advertising

How to get the most out of Facebook Advertising

How to get the most out of Facebook Advertising Facebook Advertising is becoming extremely popular for both small and large sized business.   With the option of targeting your audience and selecting your budget, Facebook has made the advertising very user friendly, allowing more and more people to utilise it.  The question remains though, how to get the most out of Facebook Advertising? Facebook on Mobile Facebook ads on mobile devices have seen a positive response over the past months.  A study conducted in September 2013 by the RBC Capital Marketers and Advertising discovered that 35% of US marketers got a better return of investment from mobile devices and tablets rather than […]