Blog

Happy 2015

Happy 2015

Happy New Year to you all! We have been a little quiet here at Puzzle Media, taking full advantage of holiday time and swanning off on a 3 week holiday. I saw swanning, but in reality it was driving off. Yes the good old Australian road trip. Keeping snack food in business since 1960! The weekend before Christmas, we loaded the car with too many bags, presents, toys, gadgets, DVD’s, chargers and as much food as possible to see us throughout 3,500 km road trip! There was barely enough room for us and the children! In seriousness, it was a great road trip covering Port Macquarie, Sydney, Albury, Melbourne and […]

Why Your Business Needs a Marketing Plan

Why Your Business Needs a Marketing Plan

Small and medium business owners on the Gold Coast and across Australia, often think that a marketing plan is something that only large corporations and businesses should bother with. However, nothing is further from the truth! A successful business, no matter what the scale, always has a marketing plan. What Is a Marketing Plan?A marketing plan is not your business plan – they are separate documents, although the marketing plan should be part of your overall business plan. A marketing plan is where you outline your marketing and advertising goals, along with the different strategies and necessary data that you need in order to reach those goals and objectives. A […]

How do I use Facebook to Promote my Business?

How do I use Facebook to Promote my Business?

So you want to promote your business on Facebook?Well, it’s not rocket science, really. There are a number of different ways you can market your business using this social media platform. The top areas are listed below: Create a Facebook Business pageFacebook Fan pages are not reserved only for celebrities and large brands – even a small local business will find that having a fan page can help to improve their customer base. Potential customers and clients often use Facebook to search for local businesses. Even Facebook contribute by recommending your business to Facebook users in your area through their “Recommended for You” features. Those Facebook lot are lovely aren’t they?! […]

Should my business use Pinterest

Should my business use Pinterest

Ahh, good old Pinterest. Where I go for recipes, fashion and fun! It’s my guilty pleasure! Pinterest is a very successful social media platform which began in March 2010. Since then it has grown to 48.7 million users globally, which is phenomenal. In addition to personal accounts, businesses are also using Pinterest as another social media channel with which to reach customers and prospects. For some business, it feels like a natural progression, whilst others may not find it’s the best option. Today I’m going to focus on which businesses are best suited to Pinterest to help you identify whether your business might be one. Do you have images?YouTube is for videos whereas Pinterest […]

Tips to get motivated after a long weekend

Tips to get motivated after a long weekend

In Australia, most of the country is back at work today after a long labour day weekend.  Here at Puzzle Media on the Gold Coast, we’ve spent a long weekend in Byron Bay, where the sun shone brightly. Coming back to the Gold Coast is never difficult for me because I love it, but I know that some of you may be struggling today.. Whether you have your own business or are working for someone else, it can be difficult to get back into the swing of things after a break. I’m here today to help the process and give you some motivation to see you through until Friday! 1. Do the […]

Social Media Workshops

Social Media Workshops

At Puzzle Media we have been super busy running Social Media Workshops on the Gold Coast and loving it! One of my passions is teaching others, so combing my love of teaching with my love of Social Media seems the perfect combination. A little like peanut butter and vegemite or peanut butter and jam or peanut butter and… well anything really. Lets face it peanut butter rocks! The Gold Coast Social Media workshops we have developed, have been designed so that business owners can walk away and implement what they have been taught with the confidence they need to manage their social media themselves. There’s nothing I hate more than going to a workshop […]

How to attract the right customers to your business

How to attract the right customers to your business

How to attract the right customers and clients to your business It can be frustrating, in any type of business, to have the ‘wrong’ kind of clients on the books.  Most successful entrepreneurs realise quickly that their services are not suited for every client, and take steps to attract the ‘right’ kind, however it is not always easy. We have 5 simple steps on how to attract the right customers and clients to your business.   1. Be Knowledgeable and Self-Aware It sounds very straight forward, but the first thing that you need to establish is who you are, what you do, your prices and, ultimately, what kind of customers […]

Sales calls – Don’t avoid them

Sales calls – Don’t avoid them

If you are not making ‘sales calls’ as part of your Marketing Strategy then you are missing out on potential opportunities. Most businesses utilise sales calls as an active means of acquiring new customers and reconnecting with lapsed clients. Although this marketing method presents several benefits, it is also one of the most avoided for a number of reasons. Why We Avoid Them As a Marketing Consultant, when you I ask most business owners on the Gold Coast, why they are not making sales calls as part of their strategy, the first answer is usually, “I hate making calls” and the second excuse reason is “I have no time.” However everyone knows […]

Building Customer Relationships through Social Media

Building Customer Relationships through Social Media

What started out as ‘online socialising’ for some people, Social Media is a powerful source of content and one of the most powerful business tools ever created. Savvy business owners across the globe from the States to the Gold Coast, have seen the potential of using Social Media strategically in driving their businesses forward. They have turned to these platforms for advertising, promotions and most important of all, connecting with customers. Customers are the life-blood of any business – without them it will be impossible for any business to succeed. If you want your business to thrive, you have to learn how to take care of your customers, and thanks to social […]

Customer Services – Clients Expectations

Customer Services – Clients Expectations

Do you remember a time when you had mediocre customer service? Are you sure to tell everyone you know about the ‘ok’ service you received? Of course you don’t! People either remember exceptional service or really BAD service. Everything in between just falls by the wayside. The first thing to be aware of is to NOT provide bad service ever. There is no excuse it just shouldn’t happen and we’re not talking about making an error. The focus should be around getting back to clients when you say you will, doing what you promised, charging what you agreed and being honest and having integrity when conducting work. These are all […]