Blog

The secrets to making Instagram work for you

The secrets to making Instagram work for you

The social media site Instagram has over 150 million regular users. The premise of the site is to upload images, little snapshots of your life, from your smartphone, tablet or computer. Many people now prefer using Instagram for personal use, rather than Facebook. This has the potential to be of enormous use for businesses looking for new marketing audiences. Let’s have a quick look at how to make Instagram work for your business. #Hashtags Hashtags, #, are one of the most important tools to learn how to use if you want to get the most out of Instagram. Hashtags are a simple way for users to search for a common […]

How to make Facebook work for you

How to make Facebook work for you

There is a lot of noise on Facebook. A huge amount and it can sometimes be difficult as both a reader and a business to cut through the noise.In the last month, I have joined two private Marketing groups through an online course I am doing with Marie Forleo. I have also joined an online summit with Casey Lightbody, a health-based group and have been invited to various events both business and personal. My news feed is ridiculously full so when I am using Facebook for personal use.. there is a LOT of noise which has made me think – how do I make my business stand out more.In order to cut […]

Why a Facebook Plan Can Save You Time

Why a Facebook Plan Can Save You Time

Why a Facebook Plan Can Save You Time For all of us, time is a valuable commodity. In many cases, when a business suffers through a downtime, it translates to a loss in productivity and profits. Today for example, on the Gold Coast we had an unexpected storm, which resulted in less work for the trades industry. Such instances can’t be avoided, but others can…. There are so many distractions available now, that it can end up taking a huge percentage of time away from the business. Particularly with the growing popularity of using social media platforms like Facebook for their marketing efforts. A number of our Gold Coast Social Media […]

Top 5 reasons that hold you back from growing your business

Top 5 reasons that hold you back from growing your business

After the stress and difficulties of finally establishing your own business, it can be difficult to move things to the next phase. Growing and developing a business isn’t something that comes easily to many of us and inevitably, that is the reason many businesses fail. 1. Why is this so? Occasionally outside factors play a part, however often it’s our mindset and bad habits that affect how our business excels or fails. It could be that the fear of failure is just too great. You could also say that it isn’t so much the fear of failure, but rather, the fear of success. This may sound like a contradiction, isn’t […]

Business Education for March

Business Education for March

It’s Monday morning and the sun is shinning here on the Gold Coast. I’ve had one great meeting this morning and several positive calls and emails from clients so am feeling good and ready for a amazing week of helping business owners reach their goals. The start of the year has been busy, however I haven’t lost sight of my goals for 2015. One of my personal focus points for 2015 is education. I believe that education in all areas of life can only enhance us as individuals.  Last year I spent a lot of time on personal development and business process, whilst I will continue to invest in that area, […]

How to use video in your social media marketing

How to use video in your social media marketing

Using video in your social media marketing can seem like a daunting and expensive task. The truth is, video is one of the most effective ways to reach your audience through social media, and can be free. Most of us own a smartphone that has an effective built-in camera, therefore, don’t need to spend money on expensive equipment. You can use what you have at your disposal; everyday household things can be applied to good effect. You can reach anybody. Most people these days have a smartphone, tablet, or computer (and usually all three!). People watch videos when they are out and about, or at home, so video is always available. […]

Networking to grow your business

Networking to grow your business

Do you use networking as part of your marketing strategy to grow your business? If you don’t, then you should! When I began Direct Marketing Solutions in 2010, I attended a few Gold Coast networking events to help market my business. Through these events, I  not only expanded my contact base, make friends and grow my business, I also learnt so much.  The groups I attended were targeted to smaller business owners and were very educational, so from that perspective, I did exceptionally well. Forward on three years and in 2013 I became a member of a local Gold Coast group that met once a fortnight for breakfast. The format was […]

The top five reasons why your business needs social media:

The top five reasons why your business needs social media:

The explosion of social media is a phenomenon that the business world can no longer ignore. If you own a business, it is something that you should really be taking advantage of. The Internet has ‘made the world smaller’, connecting people from every country, in every continent. The potential of social media is mind-blowing, and if you are not connecting with it, then you are going to be left behind and miss out on opportunities. Let’s take a look at the top five reasons your business needs social media: 1. The potential, for gaining new customers is huge.  It has a reach of millions, and if you market your business […]

‘How Google+ can help boost your Google rankings’:

‘How Google+ can help boost your Google rankings’:

So, you want to improve your Google search rankings? Well, everything is about numbers these days. There is so much competition and to become top of the pile a savvy marketer has to use every tool available. Then why not look to Google+ to help boost your rankings? Google’s social media site may not be as popular as Facebook or Twitter, but you should only ignore it at your peril. Firstly, it’s Google: the king of the Internet. This means that actually, though it is not social media’s top dog, it is assimilated with many other Google products, so whatever you do on Google+ effects what happens on Google. With […]

10 Lead Generators For Your Business

10 Lead Generators For Your Business

I am addicted to instagram. Seriously of all the social media channels, Instagram is my favourite for personal use as it has all my favourite F’s  – FOOD, FASHION and FITNESS! It also provides me with great motivation and inspiration for both work and my family life. Last year I shared a post which received a lot of likes, shares and comments from small business owners. I have shared it across my other Social Media channels and wanted to let you guys in on the action and break down these Lead Generators points into bite sized chunks. Everyone still with me? 10 Ways to Generate More Leads for your Small […]