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How to attract the right customers to your business

How to attract the right customers to your business

How to attract the right customers and clients to your business It can be frustrating, in any type of business, to have the ‘wrong’ kind of clients on the books.  Most successful entrepreneurs realise quickly that their services are not suited for every client, and take steps to attract the ‘right’ kind, however it is not always easy. We have 5 simple steps on how to attract the right customers and clients to your business.   1. Be Knowledgeable and Self-Aware It sounds very straight forward, but the first thing that you need to establish is who you are, what you do, your prices and, ultimately, what kind of customers […]

Sales calls – Don’t avoid them

Sales calls – Don’t avoid them

If you are not making ‘sales calls’ as part of your Marketing Strategy then you are missing out on potential opportunities. Most businesses utilise sales calls as an active means of acquiring new customers and reconnecting with lapsed clients. Although this marketing method presents several benefits, it is also one of the most avoided for a number of reasons. Why We Avoid Them As a Marketing Consultant, when you I ask most business owners on the Gold Coast, why they are not making sales calls as part of their strategy, the first answer is usually, “I hate making calls” and the second excuse reason is “I have no time.” However everyone knows […]

Building Customer Relationships through Social Media

Building Customer Relationships through Social Media

What started out as ‘online socialising’ for some people, Social Media is a powerful source of content and one of the most powerful business tools ever created. Savvy business owners across the globe from the States to the Gold Coast, have seen the potential of using Social Media strategically in driving their businesses forward. They have turned to these platforms for advertising, promotions and most important of all, connecting with customers. Customers are the life-blood of any business – without them it will be impossible for any business to succeed. If you want your business to thrive, you have to learn how to take care of your customers, and thanks to social […]

Customer Services – Clients Expectations

Customer Services – Clients Expectations

Do you remember a time when you had mediocre customer service? Are you sure to tell everyone you know about the ‘ok’ service you received? Of course you don’t! People either remember exceptional service or really BAD service. Everything in between just falls by the wayside. The first thing to be aware of is to NOT provide bad service ever. There is no excuse it just shouldn’t happen and we’re not talking about making an error. The focus should be around getting back to clients when you say you will, doing what you promised, charging what you agreed and being honest and having integrity when conducting work. These are all […]

Marketing Coaching Australia

Marketing Coaching Australia

What is Marketing Coaching and how can it help my business? Marketing Coaching refers to hiring a professional marketing coach in Australia to help business owners develop the necessary knowledge and skills required to improve and enhance their business performance and marketing activities. This is very important especially if your marketing efforts are underperforming, or if you think that you have reached a plateau and would like to take your business and sales a notch higher. How Can Marketing Coaching Help Your Business? Marketing coaching brings a lot of benefits to businesses. In fact, many established companies still hire marketing coaches to mentor and help their marketing department excel and […]

Social Media Strategy Australia

Social Media Strategy Australia

What to Include in a Social Media Strategy These days if your business still isn’t using Social Media Effectively, then be prepared to lose out to competitors. Most businesses are on at least 1 social networking platform if not more. The most popular are Facebook, LinkedIn, Google Plus, Pinterest, Instagram and other similar sites. If you’re not attending the party then you’re losing out on potential profits that can be made from users on these sites. It’s not too late though! You can still catch up with your competitors by compiling an effective social media marketing strategy. Now is the time to begin planning a social media marketing strategy for your business, […]

How to Use LinkedIn Effectively for Business and Employment

How to Use LinkedIn Effectively for Business and Employment

As the number 1 social networking site for professionals, LinkedIn has proven to be a valuable channel to promote your business or career. Business – LinkedIn helps establish new connections from potential clients and/or referral partners who can help expand your business. Professionals – LinkedIn can help with employment opportunities by creating connections with other professionals and potential employers. In order to enjoy these benefits and more, there are certain practices that you must employ in order to effectively use Linked In to your advantage. Build a Great Profile Page Your LinkedIn profile page is a resume and representation of your background. In order to impress and stand out, you need to […]

Measuring Marketing Correctly

Measuring Marketing Correctly

Measuring Marketing Correctly When we speak with clients we usually ask them what previous marketing activities they’ve undertaken and what the results were.  Unfortunately the responses of ‘it worked ok’ or ‘that didn’t work at all’ don’t help us and it certainly doesn’t help the business owner! It’s essential that any marketing carried out is measured and recorded correctly to build a clear picture of what works and set some bench marks when it comes to testing new avenues. Measurement is not a new term in marketing.  However whilst a large percentage of us know that measuring the effectiveness of a marketing campaign is important, only few people measure correctly. […]

How to ensure your website is optimised correctly.

How to ensure your website is optimised correctly.

If you have a website where you regularly post your latest news, or an ecommerce website focused on selling products/services, one of your biggest concerns will be around Search Engine Optimisation (SEO). It is only through having a search engine friendly website that will allow others to find you. In recent years, SEO has become a very important issue for business owners.  So much so that they are willing to spend thousands of dollars to pay SEO experts (who sometimes live across the globe) just to make sure that they make it to the first page of search engine results pages (SERPs). The question is, was it worth it? Or […]

How Targeted Marketing Provides Better Results

How Targeted Marketing Provides Better Results

One of the things that we have found as Marketing Consultants is that being clear on your target market will help your business succeed. As a businessperson, you should understand that it would be quite impossible to please everybody as even big and established businesses are unable to do so. In addition to that, the present business environment is peppered with different establishments that offer the same services or sell the same products, making the competition a whole lot fiercer than it was before. On the Gold Coast, this is especially true with so many small businesses competing in the same market. Having a clearly defined target market is essential […]