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What Is Guerrilla Marketing?

Effective marketing is an essential facet of any successful business. It’s responsible for getting the business in front of its target audience and drawing in new customers and clients, which, of course, is expected to boost sales and profits. Over the years, new approaches to marketing have been developed and employed, and quite frankly, not many of them appeal to the masses. However, there are those which have stood the test of time, and despite being utilised for decades, have proven to be very efficient in helping businesses achieve marketing goals – one of which is guerrilla marketing. Guerrilla marketing (the term first coined by Jay Conrad Levinson in 1984) […]

The Importance of Social Media in Business

The application of social media for advertising and marketing has taken the word “social” to a whole new level. Social networking sites like Facebook, Twitter, Instagram, Pinterest and so on, are currently being applied as a way for brands and companies to connect, interact and sell to both existing and potential customers. With the myriad of benefits that can be gained from such a marketing campaign, there certainly is no reason they (and you) shouldn’t. Improved Online Presence If your business does not have a social media account, then you are missing out on a lot of potential profits. Social networking sites are gold mines for prospective customers and clients, […]

Promoting Your Small Business On a Budget

Promoting Your Small Business On a Budget

When it comes to promoting or marketing your small business, it’s easy to think that because your marketing budget is small, your marketing activity should match. Wrong! Although larger organisations have more to marketing dollars to play with, there are lots of ways you can leverage your activity to get the most out of it. WebsiteEvery small business should have a good website. If you still rely on people finding you and your business through the Yellow Pages or word-of-mouth, then perhaps think again. Even if your business is focused on serving local customers, you still need to have a website for people to find you. Once you have a […]

Why you never stop learning in business

Why you never stop learning in business

It’s 9pm on a Friday night and I’m writing a blog post. What on earth is wrong with me? I’m pretty sure it’s nothing to do with the one glass of wine I’ve consumed, so I can only put this behaviour down to being 100% committed to my business! That and I’m taking action following a day of learning… Today I attended the first of a three day seminar being held by my wonderful business coach,Sharon Jurd. The event was buzzing with business owners and professionals who want to make a difference in their lives and business and already, after one day, I walked out of there pumped and ready to take […]

How Facebook Advertising Really Works

How Facebook Advertising Really Works

There is no question about it, advertising on Facebook does bring in some nice ROI and can work well as part of your Marketing Plan whether you’re a local Gold Coast business, or in a remote country town. However, for someone to achieve this, there are several requirements and conditions that must be met, without which makes advertising on Facebook a waste of time, effort and money. To fully harness the potential of Facebook ads, you need to take the time to learn the ropes of the process. Doing so will enable you to understand how Facebook advertising works and when you do, you will improve your chance of making your Facebook […]

How Do I Use A Sales Funnel

How Do I Use A Sales Funnel

Have you heard the phrase ‘Sales Funnel’ lately? Are you questioning whether you need one for your business?Sales Funnels are certainly not something new, but it does feels like the phrase has experienced a new lease of life!! It’s similar to a Sales Pipeline but is more to do with the activity around creating a pipeline.A sales funnel is designed to capture potential customers or leads and send them directly down into doing the desired action. To understand this better, let’s look at the different stages of a sales funnel. The Stages of a Sales FunnelThe model of a sales funnel can vary from one business to another. Some models […]

How To Write Emails That Attract Attention

How To Write Emails That Attract Attention

How many emails do you receive each day? I know my inbox is crying out to be cleaned up! For many of us, our inbox is something we check as regularly as Social Media, if not more. However there is a difference in checking your inbox and actually opening what’s in there. Millions of emails are left unopened and ignored around the world. This phenomenon is due to two main factors: 1.Too many emails so we only read the ‘urgent’ ones. 2. Poorly written subject lines and email content that doesn’t engage us If you are using Email Marketing and are struggling to get the results you want, then here […]

Online marketing – Top 8 things you need to know

Online marketing – Top 8 things you need to know

The Internet has completely changed the way companies advertise. It’s no longer profitable to put adverts in newspapers, and TV commercials don’t have the same impact they once did. Indeed, there are many more effective ways to market online then simply having an embedded advert. The rise of SEO, social media and viral content has changed the game considerably. If your business is not taking advantage of the Internet, then these eight points will get you on your way. 1 .Engage with Social Media Social Media has a massive online presence. If your business does not have a presence on at least one social media site, then you need to get […]

Email subjects that capture attention

Email subjects that capture attention

We now send and receive more emails than ever. People use mobile phones and tablets to check their emails, as well as the traditional PC, therefore, have the ability to check anywhere, anytime. Though social media has become a popular tool for marketing, we should not forget that email is just as viable. The question is, how can you make yourself stand out when there are so many emails being sent? Think about your inbox, how many emails do you just delete or leave unread? The key is the subject line. You can hire the best copy writer on the Gold Coast to write your copy BUT if you don’t […]

How to identify your target market and make your business a success

How to identify your target market and make your business a success

Whatever you sell, whatever your business offers, you need to know who your customers are. From high-end banks to the local corner shop, both have target markets. If you are setting up a business for the first time, this article can help you to identify your potential customers. Think Differently. The first step is to change the way you think about your business. Instead of just selling goods, or providing services, you are solving problems. So, what problems do you solve? Your customers will be the people who have these problems. Knowing this will help you work out how to target these people. So, who are they? How do you […]