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Networking to grow your business

Networking to grow your business

Do you use networking as part of your marketing strategy to grow your business? If you don’t, then you should! When I began Direct Marketing Solutions in 2010, I attended a few Gold Coast networking events to help market my business. Through these events, I  not only expanded my contact base, make friends and grow my business, I also learnt so much.  The groups I attended were targeted to smaller business owners and were very educational, so from that perspective, I did exceptionally well. Forward on three years and in 2013 I became a member of a local Gold Coast group that met once a fortnight for breakfast. The format was […]

The top five reasons why your business needs social media:

The top five reasons why your business needs social media:

The explosion of social media is a phenomenon that the business world can no longer ignore. If you own a business, it is something that you should really be taking advantage of. The Internet has ‘made the world smaller’, connecting people from every country, in every continent. The potential of social media is mind-blowing, and if you are not connecting with it, then you are going to be left behind and miss out on opportunities. Let’s take a look at the top five reasons your business needs social media: 1. The potential, for gaining new customers is huge.  It has a reach of millions, and if you market your business […]

‘How Google+ can help boost your Google rankings’:

‘How Google+ can help boost your Google rankings’:

So, you want to improve your Google search rankings? Well, everything is about numbers these days. There is so much competition and to become top of the pile a savvy marketer has to use every tool available. Then why not look to Google+ to help boost your rankings? Google’s social media site may not be as popular as Facebook or Twitter, but you should only ignore it at your peril. Firstly, it’s Google: the king of the Internet. This means that actually, though it is not social media’s top dog, it is assimilated with many other Google products, so whatever you do on Google+ effects what happens on Google. With […]

10 Lead Generators For Your Business

10 Lead Generators For Your Business

I am addicted to instagram. Seriously of all the social media channels, Instagram is my favourite for personal use as it has all my favourite F’s  – FOOD, FASHION and FITNESS! It also provides me with great motivation and inspiration for both work and my family life. Last year I shared a post which received a lot of likes, shares and comments from small business owners. I have shared it across my other Social Media channels and wanted to let you guys in on the action and break down these Lead Generators points into bite sized chunks. Everyone still with me? 10 Ways to Generate More Leads for your Small […]

Happy 2015

Happy 2015

Happy New Year to you all! We have been a little quiet here at Puzzle Media, taking full advantage of holiday time and swanning off on a 3 week holiday. I saw swanning, but in reality it was driving off. Yes the good old Australian road trip. Keeping snack food in business since 1960! The weekend before Christmas, we loaded the car with too many bags, presents, toys, gadgets, DVD’s, chargers and as much food as possible to see us throughout 3,500 km road trip! There was barely enough room for us and the children! In seriousness, it was a great road trip covering Port Macquarie, Sydney, Albury, Melbourne and […]

Why Your Business Needs a Marketing Plan

Why Your Business Needs a Marketing Plan

Small and medium business owners on the Gold Coast and across Australia, often think that a marketing plan is something that only large corporations and businesses should bother with. However, nothing is further from the truth! A successful business, no matter what the scale, always has a marketing plan. What Is a Marketing Plan?A marketing plan is not your business plan – they are separate documents, although the marketing plan should be part of your overall business plan. A marketing plan is where you outline your marketing and advertising goals, along with the different strategies and necessary data that you need in order to reach those goals and objectives. A […]

How do I use Facebook to Promote my Business?

How do I use Facebook to Promote my Business?

So you want to promote your business on Facebook?Well, it’s not rocket science, really. There are a number of different ways you can market your business using this social media platform. The top areas are listed below: Create a Facebook Business pageFacebook Fan pages are not reserved only for celebrities and large brands – even a small local business will find that having a fan page can help to improve their customer base. Potential customers and clients often use Facebook to search for local businesses. Even Facebook contribute by recommending your business to Facebook users in your area through their “Recommended for You” features. Those Facebook lot are lovely aren’t they?! […]

Should my business use Pinterest

Should my business use Pinterest

Ahh, good old Pinterest. Where I go for recipes, fashion and fun! It’s my guilty pleasure! Pinterest is a very successful social media platform which began in March 2010. Since then it has grown to 48.7 million users globally, which is phenomenal. In addition to personal accounts, businesses are also using Pinterest as another social media channel with which to reach customers and prospects. For some business, it feels like a natural progression, whilst others may not find it’s the best option. Today I’m going to focus on which businesses are best suited to Pinterest to help you identify whether your business might be one. Do you have images?YouTube is for videos whereas Pinterest […]

Tips to get motivated after a long weekend

Tips to get motivated after a long weekend

In Australia, most of the country is back at work today after a long labour day weekend.  Here at Puzzle Media on the Gold Coast, we’ve spent a long weekend in Byron Bay, where the sun shone brightly. Coming back to the Gold Coast is never difficult for me because I love it, but I know that some of you may be struggling today.. Whether you have your own business or are working for someone else, it can be difficult to get back into the swing of things after a break. I’m here today to help the process and give you some motivation to see you through until Friday! 1. Do the […]

Social Media Workshops

Social Media Workshops

At Puzzle Media we have been super busy running Social Media Workshops on the Gold Coast and loving it! One of my passions is teaching others, so combing my love of teaching with my love of Social Media seems the perfect combination. A little like peanut butter and vegemite or peanut butter and jam or peanut butter and… well anything really. Lets face it peanut butter rocks! The Gold Coast Social Media workshops we have developed, have been designed so that business owners can walk away and implement what they have been taught with the confidence they need to manage their social media themselves. There’s nothing I hate more than going to a workshop […]