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How To Write Emails That Attract Attention

How To Write Emails That Attract Attention

How many emails do you receive each day? I know my inbox is crying out to be cleaned up! For many of us, our inbox is something we check as regularly as Social Media, if not more. However there is a difference in checking your inbox and actually opening what’s in there. Millions of emails are left unopened and ignored around the world. This phenomenon is due to two main factors: 1.Too many emails so we only read the ‘urgent’ ones. 2. Poorly written subject lines and email content that doesn’t engage us If you are using Email Marketing and are struggling to get the results you want, then here […]

Online marketing – Top 8 things you need to know

Online marketing – Top 8 things you need to know

The Internet has completely changed the way companies advertise. It’s no longer profitable to put adverts in newspapers, and TV commercials don’t have the same impact they once did. Indeed, there are many more effective ways to market online then simply having an embedded advert. The rise of SEO, social media and viral content has changed the game considerably. If your business is not taking advantage of the Internet, then these eight points will get you on your way. 1 .Engage with Social Media Social Media has a massive online presence. If your business does not have a presence on at least one social media site, then you need to get […]

Email subjects that capture attention

Email subjects that capture attention

We now send and receive more emails than ever. People use mobile phones and tablets to check their emails, as well as the traditional PC, therefore, have the ability to check anywhere, anytime. Though social media has become a popular tool for marketing, we should not forget that email is just as viable. The question is, how can you make yourself stand out when there are so many emails being sent? Think about your inbox, how many emails do you just delete or leave unread? The key is the subject line. You can hire the best copy writer on the Gold Coast to write your copy BUT if you don’t […]

How to identify your target market and make your business a success

How to identify your target market and make your business a success

Whatever you sell, whatever your business offers, you need to know who your customers are. From high-end banks to the local corner shop, both have target markets. If you are setting up a business for the first time, this article can help you to identify your potential customers. Think Differently. The first step is to change the way you think about your business. Instead of just selling goods, or providing services, you are solving problems. So, what problems do you solve? Your customers will be the people who have these problems. Knowing this will help you work out how to target these people. So, who are they? How do you […]

The secrets to making Instagram work for you

The secrets to making Instagram work for you

The social media site Instagram has over 150 million regular users. The premise of the site is to upload images, little snapshots of your life, from your smartphone, tablet or computer. Many people now prefer using Instagram for personal use, rather than Facebook. This has the potential to be of enormous use for businesses looking for new marketing audiences. Let’s have a quick look at how to make Instagram work for your business. #Hashtags Hashtags, #, are one of the most important tools to learn how to use if you want to get the most out of Instagram. Hashtags are a simple way for users to search for a common […]

How to make Facebook work for you

How to make Facebook work for you

There is a lot of noise on Facebook. A huge amount and it can sometimes be difficult as both a reader and a business to cut through the noise.In the last month, I have joined two private Marketing groups through an online course I am doing with Marie Forleo. I have also joined an online summit with Casey Lightbody, a health-based group and have been invited to various events both business and personal. My news feed is ridiculously full so when I am using Facebook for personal use.. there is a LOT of noise which has made me think – how do I make my business stand out more.In order to cut […]

Why a Facebook Plan Can Save You Time

Why a Facebook Plan Can Save You Time

Why a Facebook Plan Can Save You Time For all of us, time is a valuable commodity. In many cases, when a business suffers through a downtime, it translates to a loss in productivity and profits. Today for example, on the Gold Coast we had an unexpected storm, which resulted in less work for the trades industry. Such instances can’t be avoided, but others can…. There are so many distractions available now, that it can end up taking a huge percentage of time away from the business. Particularly with the growing popularity of using social media platforms like Facebook for their marketing efforts. A number of our Gold Coast Social Media […]

Top 5 reasons that hold you back from growing your business

Top 5 reasons that hold you back from growing your business

After the stress and difficulties of finally establishing your own business, it can be difficult to move things to the next phase. Growing and developing a business isn’t something that comes easily to many of us and inevitably, that is the reason many businesses fail. 1. Why is this so? Occasionally outside factors play a part, however often it’s our mindset and bad habits that affect how our business excels or fails. It could be that the fear of failure is just too great. You could also say that it isn’t so much the fear of failure, but rather, the fear of success. This may sound like a contradiction, isn’t […]

Business Education for March

Business Education for March

It’s Monday morning and the sun is shinning here on the Gold Coast. I’ve had one great meeting this morning and several positive calls and emails from clients so am feeling good and ready for a amazing week of helping business owners reach their goals. The start of the year has been busy, however I haven’t lost sight of my goals for 2015. One of my personal focus points for 2015 is education. I believe that education in all areas of life can only enhance us as individuals.  Last year I spent a lot of time on personal development and business process, whilst I will continue to invest in that area, […]

How to use video in your social media marketing

How to use video in your social media marketing

Using video in your social media marketing can seem like a daunting and expensive task. The truth is, video is one of the most effective ways to reach your audience through social media, and can be free. Most of us own a smartphone that has an effective built-in camera, therefore, don’t need to spend money on expensive equipment. You can use what you have at your disposal; everyday household things can be applied to good effect. You can reach anybody. Most people these days have a smartphone, tablet, or computer (and usually all three!). People watch videos when they are out and about, or at home, so video is always available. […]