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Updates for Facebook

Updates for Facebook

Back in November 2014 I wrote this blog post about How to use Facebook to promote your business. You can read the full article here. The only problem is Facebook keeps changing! Some of the rules that applied last year have changed. In this updated post, I’ll address what remains the same and what has changed. Create a Facebook Business page A business Facebook page is still essential when it comes to doing business on Facebook. In fact, more people than ever now use Facebook to search for local businesses. The only issue with this, is that you will need to pay for all of your audience and likers to see […]

Progress Not Perfection

Progress Not Perfection

Does anyone here follow Marie Forleo? For those that follow her, then you understand how amazing the woman is. For those of you that don’t, check her out. She may not be everyone’s cup of tea, but she has built a multi million dollar empire from being authentic, driven and motivated. The reason I’m bringing up Marie is that this morning I watched one of her Marie TV episodes, which was an interview with Elizabeth Gilbert, the author of Eat, Pray, Love.  A book that has sold over 10 million copies worldwide. I wasn’t sure what to expect when I watched the interview, but can honestly say I was blown away. Let me take […]

5 LinkedIn Tips to help you today

5 LinkedIn Tips to help you today

So, let me guess, you’ve signed up to LinkedIn but need some LinkedIn Tips on how to use the damn thing? Where do to begin? With numbers reaching over 400 million globally, how do you find the right connections and methods that resonate with you? Let’s have a look at 5 tips to help you get going on LinkedIn. 1. YOU LinkedIn is a professional networking site. It’s used for people and business to make connections. As such, you need to change the way you portray and market yourself and what you have to offer. Think of yourself as a brand. Take a step back and consider how you would market […]

What Is Guerrilla Marketing?

Effective marketing is an essential facet of any successful business. It’s responsible for getting the business in front of its target audience and drawing in new customers and clients, which, of course, is expected to boost sales and profits. Over the years, new approaches to marketing have been developed and employed, and quite frankly, not many of them appeal to the masses. However, there are those which have stood the test of time, and despite being utilised for decades, have proven to be very efficient in helping businesses achieve marketing goals – one of which is guerrilla marketing. Guerrilla marketing (the term first coined by Jay Conrad Levinson in 1984) […]

The Importance of Social Media in Business

The application of social media for advertising and marketing has taken the word “social” to a whole new level. Social networking sites like Facebook, Twitter, Instagram, Pinterest and so on, are currently being applied as a way for brands and companies to connect, interact and sell to both existing and potential customers. With the myriad of benefits that can be gained from such a marketing campaign, there certainly is no reason they (and you) shouldn’t. Improved Online Presence If your business does not have a social media account, then you are missing out on a lot of potential profits. Social networking sites are gold mines for prospective customers and clients, […]

Promoting Your Small Business On a Budget

Promoting Your Small Business On a Budget

When it comes to promoting or marketing your small business, it’s easy to think that because your marketing budget is small, your marketing activity should match. Wrong! Although larger organisations have more to marketing dollars to play with, there are lots of ways you can leverage your activity to get the most out of it. WebsiteEvery small business should have a good website. If you still rely on people finding you and your business through the Yellow Pages or word-of-mouth, then perhaps think again. Even if your business is focused on serving local customers, you still need to have a website for people to find you. Once you have a […]

Why you never stop learning in business

Why you never stop learning in business

It’s 9pm on a Friday night and I’m writing a blog post. What on earth is wrong with me? I’m pretty sure it’s nothing to do with the one glass of wine I’ve consumed, so I can only put this behaviour down to being 100% committed to my business! That and I’m taking action following a day of learning… Today I attended the first of a three day seminar being held by my wonderful business coach,Sharon Jurd. The event was buzzing with business owners and professionals who want to make a difference in their lives and business and already, after one day, I walked out of there pumped and ready to take […]

How Facebook Advertising Really Works

How Facebook Advertising Really Works

There is no question about it, advertising on Facebook does bring in some nice ROI and can work well as part of your Marketing Plan whether you’re a local Gold Coast business, or in a remote country town. However, for someone to achieve this, there are several requirements and conditions that must be met, without which makes advertising on Facebook a waste of time, effort and money. To fully harness the potential of Facebook ads, you need to take the time to learn the ropes of the process. Doing so will enable you to understand how Facebook advertising works and when you do, you will improve your chance of making your Facebook […]

How Do I Use A Sales Funnel

How Do I Use A Sales Funnel

Have you heard the phrase ‘Sales Funnel’ lately? Are you questioning whether you need one for your business?Sales Funnels are certainly not something new, but it does feels like the phrase has experienced a new lease of life!! It’s similar to a Sales Pipeline but is more to do with the activity around creating a pipeline.A sales funnel is designed to capture potential customers or leads and send them directly down into doing the desired action. To understand this better, let’s look at the different stages of a sales funnel. The Stages of a Sales FunnelThe model of a sales funnel can vary from one business to another. Some models […]

How To Write Emails That Attract Attention

How To Write Emails That Attract Attention

How many emails do you receive each day? I know my inbox is crying out to be cleaned up! For many of us, our inbox is something we check as regularly as Social Media, if not more. However there is a difference in checking your inbox and actually opening what’s in there. Millions of emails are left unopened and ignored around the world. This phenomenon is due to two main factors: 1.Too many emails so we only read the ‘urgent’ ones. 2. Poorly written subject lines and email content that doesn’t engage us If you are using Email Marketing and are struggling to get the results you want, then here […]