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Marketing 123: Audience – Message – Offer

Marketing 123: Audience – Message – Offer

Marketing can be a scary word for many small entrepreneurs. It doesn’t need to be! Follow the simple 123, to easily understand and implement marketing in your business. 1. Know Your Audience Market research, or the process of getting to know your target audience, is an important component of a successful marketing strategy for any business. This data is a crucial part of tailoring your offerings to your audience. Market research can include any number of demographics specific to your audience. Past, present and potential perception and behavior towards your product or service, characteristics of your target market, spending habits and geographic location are only a few. Knowing your audience […]

Email subject lines that work and why.

Email subject lines that work and why.

Email subject lines play a very important role in getting your emails opened. Really, they are responsible for catching your audience’s attention, piquing their interest, and making them click to open your email. If your subject line fails, your efforts will be assigned to the unopened and deleted pile, regardless of how much value your email content delivers. There are a few ways that you can work on crafting email subject lines that get those emails opened every time. Be the girl next door Location-specific subject lines do two great things. Firstly, mentioning an area that your audience knows established immediate familiarity – ‘Hey, I know where that is!’. Secondly, […]

What Do People Want to Read in Your Newsletters?

What Do People Want to Read in Your Newsletters?

Email marketing and sending out periodic newsletters are still two of the best ways to capture, engage and keep your audience and followers which is why at Puzzle Media, we provide Newsletter Services to help businesses reach their audience. A well-written newsletter can help you promote your business and your brand and build authority in your industry. This engagement can help improve customer loyalty and your business as a whole. For you to enjoy these benefits though, you’ll need to learn how to write effective newsletters – I mean the ones that gets opened, read, and acted on. There are so many approaches to newsletter writing, but do you want to […]

Social Media Strategy

Social Media Strategy

Social Media has become a part of our everyday lives, whether we choose to participate or not. If you are a business owner wishing to learn more about Social Media, then you’ve come to the right place! With so many different platforms, it’s overwhelming  deciding which suits your business best. That is why a Social Media Strategy can help save time. Facebook can be great for local business, whereas Twitter can appeal to a broader audience internationally.  Then there is LinkedIn, Instagram, YouTube, Google +, Tumblr and a personal favourite – Pinterest. Oh the hours I could spend on there if I had hours to spare! At Puzzle Media we train, manage and implement Social Media working […]

Turning Your Content into Sales Copy

Turning Your Content into Sales Copy

It’s all about Content Marketing these days. Writing blog posts, sending newsletters, Social Media and everything else. However, are you converting your content into sales and enquiries? There is no doubt that blog content and sales copy are two different things. However there are certain principles which, when applied, can help turn your content into excellent sales copy. Keep Your Content Interesting and EngagingFor your content to attract potential customers to your website, it needs to be interesting and engaging. This is crucial in the sense that if you bore your audience to tears, chances are they won’t be digesting your content as you would hope. Many businesses, especially those […]

Showing Your True Colours In Business

Showing Your True Colours In Business

I have a confession to make. Last week I was challenged in the technology department. I’m usually pretty good at figuring tech problems out, but last week, it didn’t happen. Firstly both my websites went down. Probably had something to do with the Telstra issues. What can I say. You have to love how the whole of Australia can be affected by one telco company. Quite scary really! Where was I? So my website went down. Was it a disaster? Not really, but I was spending money on Facebook and Google adverts, sending people to links that didn’t work. Thankfully I realised relatively quickly, so didn’t have too bad a dent in my […]

Website Copy Writing – How to perfect it

Website Copy Writing – How to perfect it

Back in early 2014, my Copywriter Brisbane and I wrote an article on Top 10 Tips for Copy Writing – you can read the original post here. As with the majority of areas in Marketing, particularly online, the rules change often. I wanted to update the details of the article to make it relevant to 2016. Since 2010, Puzzle Media has written Website and Marketing Content for over 150 clients. Our copywriter team has worked with clients close to us on the Gold Coast and Brisbane, and further afield across Australia, UK, USA, New Zealand and even Canada! Each time we undertake a project, the objectives change, so we write Website Copy and […]

Updates for Facebook

Updates for Facebook

Back in November 2014 I wrote this blog post about How to use Facebook to promote your business. You can read the full article here. The only problem is Facebook keeps changing! Some of the rules that applied last year have changed. In this updated post, I’ll address what remains the same and what has changed. Create a Facebook Business page A business Facebook page is still essential when it comes to doing business on Facebook. In fact, more people than ever now use Facebook to search for local businesses. The only issue with this, is that you will need to pay for all of your audience and likers to see […]

Progress Not Perfection

Progress Not Perfection

Does anyone here follow Marie Forleo? For those that follow her, then you understand how amazing the woman is. For those of you that don’t, check her out. She may not be everyone’s cup of tea, but she has built a multi million dollar empire from being authentic, driven and motivated. The reason I’m bringing up Marie is that this morning I watched one of her Marie TV episodes, which was an interview with Elizabeth Gilbert, the author of Eat, Pray, Love.  A book that has sold over 10 million copies worldwide. I wasn’t sure what to expect when I watched the interview, but can honestly say I was blown away. Let me take […]

5 LinkedIn Tips to help you today

5 LinkedIn Tips to help you today

So, let me guess, you’ve signed up to LinkedIn but need some LinkedIn Tips on how to use the damn thing? Where do to begin? With numbers reaching over 400 million globally, how do you find the right connections and methods that resonate with you? Let’s have a look at 5 tips to help you get going on LinkedIn. 1. YOU LinkedIn is a professional networking site. It’s used for people and business to make connections. As such, you need to change the way you portray and market yourself and what you have to offer. Think of yourself as a brand. Take a step back and consider how you would market […]