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Content Marketing Ideas For Small Business

Content Marketing Ideas For Small Business

Content Marketing Ideas for Small Business You wanted a blog. Everyone said it was an essential tool for marketing your business. But no one mentioned what a chore it can be to keep up to date, to continually think up new content marketing ideas for your small business, and to feel enthused about writing yet another blog post. You have enough to do! You have to run your business, learn about marketing strategies, be an accountant, a copy writer, a product developer, a web guru as well as all of the other things that you already are in your personal life. Let’s face it, you could use a new trick […]

Benefits of Using Multiple Instagram Accounts

Benefits of Using Multiple Instagram Accounts

Benefits of Using Multiple Instagram Accounts Did we say Multiple Instagram accounts? Yes, you may be thinking that more than one account is a little over the top, especially if you are already finding it difficult to find the time to manage your businesses one account! There is method to our madness though. Let’s have a look at the benefits… Your Target Audience Is in Instagram Instagram has a huge user group and, chances are, your target audience use Instagram too. If you want to engage with your target audience more, you need to get in front of them, as much as possible. Having multiple IG accounts is a way […]

How does the Facebook Pixel In Business Work?

How does the Facebook Pixel In Business Work?

How does the Facebook Pixel In Business Work? Any business that uses Facebook as part of their social media marketing has probably become aware of the platform’s ever changing updates. Facebook is always on the lookout for ways to improve the service they offer, get more information on users and develop new ways to gain analytical data. Despite the changes often improving Facebook as a platform, it can be tricky for business owners to keep up. Most recently Facebook changed the way that they use pixels. Previously, Facebook used the custom audience pixel which was used across a business’ website, and the conversion pixel which uses individual pixels on the […]

Marketing 123: Audience – Message – Offer

Marketing 123: Audience – Message – Offer

Marketing can be a scary word for many small entrepreneurs. It doesn’t need to be! Follow the simple 123, to easily understand and implement marketing in your business. 1. Know Your Audience Market research, or the process of getting to know your target audience, is an important component of a successful marketing strategy for any business. This data is a crucial part of tailoring your offerings to your audience. Market research can include any number of demographics specific to your audience. Past, present and potential perception and behavior towards your product or service, characteristics of your target market, spending habits and geographic location are only a few. Knowing your audience […]

Email subject lines that work and why.

Email subject lines that work and why.

Email subject lines play a very important role in getting your emails opened. Really, they are responsible for catching your audience’s attention, piquing their interest, and making them click to open your email. If your subject line fails, your efforts will be assigned to the unopened and deleted pile, regardless of how much value your email content delivers. There are a few ways that you can work on crafting email subject lines that get those emails opened every time. Be the girl next door Location-specific subject lines do two great things. Firstly, mentioning an area that your audience knows established immediate familiarity – ‘Hey, I know where that is!’. Secondly, […]

What Do People Want to Read in Your Newsletters?

What Do People Want to Read in Your Newsletters?

Email marketing and sending out periodic newsletters are still two of the best ways to capture, engage and keep your audience and followers which is why at Puzzle Media, we provide Newsletter Services to help businesses reach their audience. A well-written newsletter can help you promote your business and your brand and build authority in your industry. This engagement can help improve customer loyalty and your business as a whole. For you to enjoy these benefits though, you’ll need to learn how to write effective newsletters – I mean the ones that gets opened, read, and acted on. There are so many approaches to newsletter writing, but do you want to […]

Social Media Strategy

Social Media Strategy

Social Media has become a part of our everyday lives, whether we choose to participate or not. If you are a business owner wishing to learn more about Social Media, then you’ve come to the right place! With so many different platforms, it’s overwhelming  deciding which suits your business best. That is why a Social Media Strategy can help save time. Facebook can be great for local business, whereas Twitter can appeal to a broader audience internationally.  Then there is LinkedIn, Instagram, YouTube, Google +, Tumblr and a personal favourite – Pinterest. Oh the hours I could spend on there if I had hours to spare! At Puzzle Media we train, manage and implement Social Media working […]

Turning Your Content into Sales Copy

Turning Your Content into Sales Copy

It’s all about Content Marketing these days. Writing blog posts, sending newsletters, Social Media and everything else. However, are you converting your content into sales and enquiries? There is no doubt that blog content and sales copy are two different things. However there are certain principles which, when applied, can help turn your content into excellent sales copy. Keep Your Content Interesting and EngagingFor your content to attract potential customers to your website, it needs to be interesting and engaging. This is crucial in the sense that if you bore your audience to tears, chances are they won’t be digesting your content as you would hope. Many businesses, especially those […]

Showing Your True Colours In Business

Showing Your True Colours In Business

I have a confession to make. Last week I was challenged in the technology department. I’m usually pretty good at figuring tech problems out, but last week, it didn’t happen. Firstly both my websites went down. Probably had something to do with the Telstra issues. What can I say. You have to love how the whole of Australia can be affected by one telco company. Quite scary really! Where was I? So my website went down. Was it a disaster? Not really, but I was spending money on Facebook and Google adverts, sending people to links that didn’t work. Thankfully I realised relatively quickly, so didn’t have too bad a dent in my […]

Website Copy Writing – How to perfect it

Website Copy Writing – How to perfect it

Back in early 2014, my Copywriter Brisbane and I wrote an article on Top 10 Tips for Copy Writing – you can read the original post here. As with the majority of areas in Marketing, particularly online, the rules change often. I wanted to update the details of the article to make it relevant to 2016. Since 2010, Puzzle Media has written Website and Marketing Content for over 150 clients. Our copywriter team has worked with clients close to us on the Gold Coast and Brisbane, and further afield across Australia, UK, USA, New Zealand and even Canada! Each time we undertake a project, the objectives change, so we write Website Copy and […]