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How Doing Business Globally is Becoming Easier

Nowadays, more and more companies are presenting their business to a global market. From small startups to medium enterprises and large well established businesses, the digital age has helped level the playing field when it comes to using technology to reach a customer and close a sale. Gone are the days when only companies with the deepest pockets can afford the latest and greatest high-end technological advances. Anyone anywhere can punch a few keywords into a search engine and find the product or service they want – anywhere in the world. Digital technology now means that you can communicate with the rest of the world at the touch of a […]

The Difference Between A Business Plan and a Marketing Plan

The Difference Between A Business Plan and a Marketing Plan

It’s confusing isn’t it? Do you need a Marketing Plan or a Business Plan. Are they the same? No. Do they have a cross over? Slightly. Back in 2014 I wrote a blog post on: The difference between Marketing Plans and Business Plans  Whilst they sound similar, they are in fact vastly different. If you are starting out in business or have been running a business for a couple of years, you may or may not have a Business Plan. I would recommend all businesses have a plan. Ideally there would be a breakdown of objectives, systems, processes, team, sales and marketing. You may already have a rough draft of […]

What to do when you’re not feeling motivated

What to do when you’re not feeling motivated

Today I want to talk about what to do when you wake up and you feel unmotivated and all you want to do is get back into bed and hide under the covers. These things happen, so the important thing is to try not to give yourself a hard time about it. First thing I would recommend is to get up and get ready. Have a shower, do your hair, put on some make up (men or women!), put on your favourite outfit. If you’re male and you don’t need to do your hair, have a shower, have a wash. If you’re female put on an iPod as you put […]

Instagram for Business – More Than Just Pretty Pictures

Instagram for Business – More Than Just Pretty Pictures

With Instagram announcing in June that its online community now has 500 million active monthly users, 60% of whom use the app every single day, its high time that your business started speaking ‘insta’ in order to drive sales, gather leads and increase your brand exposure. You might be already using Instagram to share pretty pictures of your product, service, or the people that work within your business. Throw in a selfie here and a hashtag there, and you’re on your way to insta domination, right? Wrong! #epicfail Think: Understand Your Objectives When building a business presence in the land of social media, it’s important to remember that aimless use of […]

Five Things To Look For When Hiring A Business Coach

Five Things To Look For When Hiring A Business Coach

Ever since I began my business in Australia, I wondered whether I actually needed a Business Coach I was only making around $50k a year in my Australian based business, and having a coach felt like a very extravagant move, back then. I thought that it was larger companies that relied on Business Coaches Boy was I wrong! Back in 2014 I took a leap of faith and invested in an amazing Business Coach in Australia. My Business Coach taught me so much about business, mindset and areas I couldn’t even fathom that it was well worth the investment. Within 10 months of working with her, I had doubled my income […]

3 Ways to Increase Your Twitter Following

3 Ways to Increase Your Twitter Following

Twitter, like most social media platforms, is an excellent way of finding and engaging your business’ target audience. However, many first time users find the ‘Twittersphere’ challenging to navigate and ultimately utilize – especially when it comes to building a strong following. Never fear, here are some simple yet actionable tips to help get your tweets noticed, your follower base growing and to achieve some serious Twitter street cred! Get Noticed by Optimizing Your Profile Twitter is just like any other digital platform, meaning that the main method of being found is through your keywords! Be sure to optimize the bio in your Twitter profile and include keywords that clearly […]

5 steps to global success

5 steps to global success

DMS is now working as a Global Digital Agency, We have been working in this capacity for a while, but are making it ‘official’! To date, in the last 4 years, Tina has personally worked with clients in the USA, UK, Australia, New Zealand, France, Cyprus, Poland and Germany. It’s wonderful how the small the world has become! Putting your business out there is a big step. But putting your business OUT there, on a global scale is something that needs a multi-angled attack! 1.  Decide It Goals are funny things. They become easier the moment you decide to make them goals! Now, the bigger the goal, the stronger your […]

Content Marketing Ideas For Small Business

Content Marketing Ideas For Small Business

Content Marketing Ideas for Small Business You wanted a blog. Everyone said it was an essential tool for marketing your business. But no one mentioned what a chore it can be to keep up to date, to continually think up new content marketing ideas for your small business, and to feel enthused about writing yet another blog post. You have enough to do! You have to run your business, learn about marketing strategies, be an accountant, a copy writer, a product developer, a web guru as well as all of the other things that you already are in your personal life. Let’s face it, you could use a new trick […]

Benefits of Using Multiple Instagram Accounts

Benefits of Using Multiple Instagram Accounts

Benefits of Using Multiple Instagram Accounts Did we say Multiple Instagram accounts? Yes, you may be thinking that more than one account is a little over the top, especially if you are already finding it difficult to find the time to manage your businesses one account! There is method to our madness though. Let’s have a look at the benefits… Your Target Audience Is in Instagram Instagram has a huge user group and, chances are, your target audience use Instagram too. If you want to engage with your target audience more, you need to get in front of them, as much as possible. Having multiple IG accounts is a way […]

How does the Facebook Pixel In Business Work?

How does the Facebook Pixel In Business Work?

How does the Facebook Pixel In Business Work? Any business that uses Facebook as part of their social media marketing has probably become aware of the platform’s ever changing updates. Facebook is always on the lookout for ways to improve the service they offer, get more information on users and develop new ways to gain analytical data. Despite the changes often improving Facebook as a platform, it can be tricky for business owners to keep up. Most recently Facebook changed the way that they use pixels. Previously, Facebook used the custom audience pixel which was used across a business’ website, and the conversion pixel which uses individual pixels on the […]