Benefits of Using Multiple Instagram Accounts

Did we say Multiple Instagram accounts? Yes, you may be thinking that more than one account is a little over the top, especially if you are already finding it difficult to find the time to manage your businesses one account! There is method to our madness though. Let’s have a look at the benefits…

Your Target Audience Is in Instagram

Instagram has a huge user group and, chances are, your target audience use Instagram too. If you want to engage with your target audience more, you need to get in front of them, as much as possible. Having multiple IG accounts is a way of doing this. You can better guarantee that your intended audience is receiving your message, and that they are seeing all of your posts.

Multiple Instagram Accounts Means More Exposure

It’s a game of numbers. The more Instagram accounts you have, the more exposure you can achieve. It is common for Instagrammers to follow several accounts from one business. If there is an easy way to segregate your offerings, you can post targeted messages in each account as well as post across all of them. If, for example, if you have a clothing store, you could set up accounts for casual, business, party attire and gym gear. The more you post to each account, the higher your rate of exposure will be,

Product or Services Segmentation

Big business has seen the benefit of having multiple IG accounts and uses it to group their products and services as well as to create a more personal brand. A well-known food industry player has several accounts – one that caters for weight watchers; another for kid friendly foods; and another as a general food category. As part of building their brand, one specific Instagram account features the actual business operations, showcasing their offices and the people behind the brand.

Now, it’s not just an exercise in opening as many Instagram accounts as possible and thinking that posting to all of them is going to be a mad success. Putting a strategy in place for each account, focusing specifically on your target market and the message that you want to deliver, as part of your overall marketing strategy is an important step in the ramp up to having more than a single IG account. This way, even though you will be able to segment your audience, you will be delivering a cohesive brand message. Happy Instagramming!

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