Optimised digital marketing is crucial for any business’s success in today’s technology-driven market. Since most aspects of the process involve marketing expertise, many companies opt to engage the services of a digital marketing agency. It’s an investment that can have a high ROI (return on investment) when you choose the right agency to take on your digital marketing.
Before you sign up with a new digital marketing agency, it’s best to do some research and avoid making these common mistakes.
4 Mistakes To Avoid Before Engaging A Digital Marketing Agency
Having No Clear Marketing Goal
Before you even start looking around, have a clear vision of what you want to accomplish.
- Do you want to establish product/service awareness?
- Are you aiming for better search ranking?
- Is your goal to generate more sales?
Knowing your marketing objectives will help you narrow your search. You’ll save time by considering only those agencies that offer the services that address your requirements. You can also save money, as you only pay for the services you need to achieve your marketing goals.
If you do not know what your business needs, a great firm is always happy to help you build a strategy, provide you with marketing options and offer you guidance.
Not Setting A Defined Budget / Not Understanding The Cost
Know what you CAN spend:
Establish your budget and stick with it. Understand the cost of each marketing service you are using and what will be received.
For example, web content copywriting is typically a one-time bill whilst SEO, Social Media Management can be a recurring monthly charge. Also, when you are engaging an agency to manage paid advertising across Google or Facebook, often the advertising costs will be separate to your management fee.
Defining your budget allows you to understand if you are receiving value from your agency. It can also help you decide whether you need to make changes in budget allocation.
If in doubt, ask other business owners for referrals and recommendations for agencies that provide results.
Going For The Cheapest Digital Marketing Agency
In marketing, ‘you get what you pay for’. It is tempting to hire agencies that charge the least or significantly lower than the standard rates, but you have to question their experience. A good agency will understand the value they add to clients businesses and charge accordingly.
With the less experienced firms, they may also not understand your business fully, which will result in poor performing campaigns and content.
Not Choosing a Full-Service Firm
Some agencies focus only on specific services, which is good for their business as it simplifies their processes. However, this may not be ideal for you. Different areas of digital marketing work best in partnership with each other.
For example, a full-service firm knows how to enhance your search ranking by creating rich website content that they can promote in compelling social media posts.
Failing to Do Research
When doing your research, always go back to your marketing goals. Make sure they align with the agency’s methods and processes. Read their website content thoroughly. Check out their testimonials and ask for recommendations from friends and other people in the industry.
Make the Right Choice for Your Digital Marketing Agency
Engaging the services of a digital marketing agency is a huge step for any business. Looking at these mistakes can help you avoid them so you can choose the right firm to help optimise your digital marketing and grow your business further.
If you’re interested in seeing if we’re the right fit for your business, please book if for a FREE marketing consultation.