Are your Google Ads not bringing in as many sales conversion as you’ve expected? Businesses make an average of $2 in income for every $1 they spend in Google AdWords. So, what are you doing wrong? We’ve got some simple tricks up our sleeves to improve your Google Ads performance and we’d love to share them with you.
HOW TO IMPROVE YOUR GOOGLE ADS PERFORMANCE
Choose The Most Relevant Keywords
For the most part, Google Ads system is based on KEYWORDS. So choosing the right ones is crucial for your ad to get more traction. Think like a customer for a second and imagine yourself needing something and your product is the answer. This the ‘WHAT I SELL/OFFER’ part of the keyword. What are the possible words that you will actually type into a search engine to find it?
To help you improve your Google Ads performances, start by listing keywords that are a mixture of what you offer and what your target audience wants. To add more specificity, use two to four words long keywords instead of just one. Single generic words tend to be too general.
For example, if you have a bakery and you want to advertise on Google, then rather than using the words ‘bakery gold coast’, you can use a combination of the following in your campaigns:
‘Bakery Varsity Lakes’
‘Good local gold coast bakery’
‘Bakery with gluten free products’
‘Bakery with vanilla slices in Varsity Lakes’
This will help you reach the right people with the exact products and services you offer.
A great tool to use is Keyword Planner to improve your Google Ads performance. Put in all your list into the Keyword Planner, and you will get an expanded list of keywords along with data on how often people search for the words and how many competitors use them. Review the list and use only the most relevant keyword to your business.
Create An Enticing Text Ad – Headline and Ad Sales Copy
Now that you have chosen your keywords, include them in your headline to show the users that your ad is directly related to their search. People are most likely to click on the ad when they see the exact words they used.
Your Headline is the critical action driver, so it needs to be persuasive and should make your audience feel the urgency to click. Customers search online because they have a need to be addressed. So, it’s best to add the ‘WHAT IS THE PROBLEM?’ and the ‘MY PRODUCT IS THE SOLUTION’ parts to the headline.
Let’s go back to your chocolate business, for example. You can use, “Looking For The Christmas Giveaway? (the problem/need) Try Our Decadent Gourmet Chocolates (the solution)”
Ad Sales Copy
Always incorporate your keyword to your ad sales copy, this will help improve your Google Ads performance. Find words that appeal to your core audience. Highlight the unique features of your product, your differences from the competition, and any promotion you may have like such as free shipping or a discount.
Use a strong call-to-action to encourage users to click on your ad. Let them know what they will get once they reach your landing page. Examples of effective calls-to-action are Buy, Order, Find, Sign Up, Get.
Tip: Look at using Expanded Text Ads or Extensions. This will give you more room for additional sales persuasion.
An example headline with an expanded text ad is “Looking For The Christmas Giveaway? Try Our Decadent Gourmet Chocolates/ Free Shipping For Orders Of 10 Boxes And Up.”
Test Out Different Ads and Monitor Performance
Experiment with different headlines, and ad copy to find the most effective. Google’s system automatically rotates ads within an ad group and will give you data of each performance.
Monitor your ads performance constantly. Look at the clickthrough rate or conversion rate. As your ads run, you will see what ads are best for your advertising goals. Tweak your campaigns as necessary to achieve the results you want.