It’s astonishing how Social Media has evolved and changed people’s lives over the past 15 years. What began as purely social platforms have now become an effective part of our business tool kit. It’s been proven that the role of Social Media is crucial at every stage of a customer’s journey. Most organisations are actively using Social Media as part of their Marketing Strategy, and there are many ways to use it effectively. The Role Of Social Media In A Customer’s Journey Brand Awareness About 45% of the world population uses social media; that’s 3.5 billion users (20.5 million in Australia alone). You have a massive pool of people to […]
