Monthly Archives: July 2019

Facebook Ads Budgeting Changes: What Does It Mean?

Facebook Ads Budgeting Changes: What Does It Mean?

What Is Campaign Budget Optimisation? Back in November 2017, Facebook introduced the campaign budget optimisation feature as a simple & efficient way of maximising results through Facebook Ads. The feature allows Facebook advertisers to set budgets at campaign level as opposed to ad set level. This means that the overall ad spend budget is distributed to the highest performing ad sets using Facebook’s algorithm. Ok so now in English… Facebook wants us to trust them to optimise campaigns based on what is and isn’t working. Thanks, FB! In February 2020, the campaign budget optimisation feature will become the default option for all Facebook advertising. The million-dollar question is what does this all […]

Google Ads and Facebook Ads: What is Better For Your Business?

Google Ads and Facebook Ads: What is Better For Your Business?

Over the last few years, Google Ads and Facebook Ads have dominated the digital advertising space. Both have features and benefits that business owners and advertisers find very useful. The question really is “Which platform is right for your business?” Before we answer that, we have to understand why today, more than ever, digital advertising is essential. Importance of Digital Advertising The way we do advertising has fundamentally changed over the last decade. With more smartphones per household, and the world obsessed with social media, people are now able to find, interact and buy from brands at the click of a button any time, anywhere. We have become demanding (and […]