Monthly Archives: May 2019

Cost of Google Ads

Cost of Google Ads

Google Ads have played a significant role in growing small businesses on the Gold Coast. It has become a useful tool for customers to easily find services online. The concern of local small business owners is how much running Google Ads on the Gold Coast would cost them. The Basics of Google Ads Before advertising, you should have some understanding of how Google Ads on the Gold Coast work. Google Ads on the Gold Coast operate on a pay-per-click basis. Pay-per-click advertising is an internet marketing model where advertisers pay a fee to search engine companies such as Google each time users click their ads. When users initiate a search […]

Facebook Undergoes Changes

Facebook Undergoes Changes

Have you noticed anything new on Facebook over the last couple of weeks? If your answer is NO, then take a quick look and come right back…Did you see what we are talking about? Yes, Facebook undergoes changes. It has gone through a little facelift. Let’s be honest over the last 12-18 months Facebook hasn’t had a great rap. First was the Cambridge Analytica’s misappropriation of users’ data, then came Facebook’s role in spreading hate speech that evoked the genocide in Myanmar, and of course numerous stories of fake news and malicious hoaxes. Well, Facebook has put its foot down and said enough is enough. They are trying to convince […]

What are Black and White Hat SEO Strategies?

What are Black and White Hat SEO Strategies?

The difference between Black and White Hat SEO strategies are all about how you actually implement the SEO techniques. Marketers have thought of different strategies to follow, tweak and completely defy SEO rules. Using all these combined can achieve high search page rankings. As the common story plot goes, it’s always a battle between good and evil. Oddly enough, it’s similar in the digital marketing world, particularly with Search Engine Optimisation or SEO. Even the same shade stereotype is used- white, being “good” and black, “evil”. What is White Hat SEO? White SEO refers to the correct, ethical way to optimise a site which includes. Following search engine guidelines The […]