Monthly Archives: July 2018

Why is SEO Important To Your Business?

Why is SEO Important To Your Business?

If you’re running a business, chances are you already have a website. Your website is the gateway for customers to find out more about the products and services you offer. The sometimes tricky part is that potential customers need to be able to find your website. A common way for them to do this is to use a search engine (e.g. Google). To attract customers, it is important that you are at the top of their search page. The higher your business is placed on the search page, the more likely that the users will click it. Search Engine Optimisation or SEO  makes this possible. It is a method used to […]

Email Marketing Tools

Email Marketing Tools

“You’ve Got Mail.” Remember hearing the familiar voice and the feeling of excitement checking your inbox for new mail? These days, email has taken a backseat to tweets, posts and status updates when it comes to today’s virtual communication. In marketing, social media may have taken over but don’t be fooled, email when used right, is still an effective way to communicate with clients and introduce your brand to the market. In fact, many still prefer email as it gives a sense of privacy and clarity amidst all the noise and information-overload in social media. Having a solid email list is an asset to your business. Nurture your prospective and […]