Monthly Archives: March 2016

Email subject lines that work and why.

Email subject lines that work and why.

Email subject lines play a very important role in getting your emails opened. Really, they are responsible for catching your audience’s attention, piquing their interest, and making them click to open your email. If your subject line fails, your efforts will be assigned to the unopened and deleted pile, regardless of how much value your email content delivers. There are a few ways that you can work on crafting email subject lines that get those emails opened every time. Be the girl next door Location-specific subject lines do two great things. Firstly, mentioning an area that your audience knows established immediate familiarity – ‘Hey, I know where that is!’. Secondly, […]

What Do People Want to Read in Your Newsletters?

What Do People Want to Read in Your Newsletters?

Email marketing and sending out periodic newsletters are still two of the best ways to capture, engage and keep your audience and followers which is why at Puzzle Media, we provide Newsletter Services to help businesses reach their audience. A well-written newsletter can help you promote your business and your brand and build authority in your industry. This engagement can help improve customer loyalty and your business as a whole. For you to enjoy these benefits though, you’ll need to learn how to write effective newsletters – I mean the ones that gets opened, read, and acted on. There are so many approaches to newsletter writing, but do you want to […]

Social Media Strategy

Social Media Strategy

Social Media has become a part of our everyday lives, whether we choose to participate or not. If you are a business owner wishing to learn more about Social Media, then you’ve come to the right place! With so many different platforms, it’s overwhelming  deciding which suits your business best. That is why a Social Media Strategy can help save time. Facebook can be great for local business, whereas Twitter can appeal to a broader audience internationally.  Then there is LinkedIn, Instagram, YouTube, Google +, Tumblr and a personal favourite – Pinterest. Oh the hours I could spend on there if I had hours to spare! At Puzzle Media we train, manage and implement Social Media working […]