Daily Archives: February 25, 2016

Turning Your Content into Sales Copy

Turning Your Content into Sales Copy

It’s all about Content Marketing these days. Writing blog posts, sending newsletters, Social Media and everything else. However, are you converting your content into sales and enquiries? There is no doubt that blog content and sales copy are two different things. However there are certain principles which, when applied, can help turn your content into excellent sales copy. Keep Your Content Interesting and EngagingFor your content to attract potential customers to your website, it needs to be interesting and engaging. This is crucial in the sense that if you bore your audience to tears, chances are they won’t be digesting your content as you would hope. Many businesses, especially those […]