Daily Archives: August 4, 2015

The Importance of Social Media in Business

The application of social media for advertising and marketing has taken the word “social” to a whole new level. Social networking sites like Facebook, Twitter, Instagram, Pinterest and so on, are currently being applied as a way for brands and companies to connect, interact and sell to both existing and potential customers. With the myriad of benefits that can be gained from such a marketing campaign, there certainly is no reason they (and you) shouldn’t. Improved Online Presence If your business does not have a social media account, then you are missing out on a lot of potential profits. Social networking sites are gold mines for prospective customers and clients, […]