Monthly Archives: August 2015

What Is Guerrilla Marketing?

Effective marketing is an essential facet of any successful business. It’s responsible for getting the business in front of its target audience and drawing in new customers and clients, which, of course, is expected to boost sales and profits. Over the years, new approaches to marketing have been developed and employed, and quite frankly, not many of them appeal to the masses. However, there are those which have stood the test of time, and despite being utilised for decades, have proven to be very efficient in helping businesses achieve marketing goals – one of which is guerrilla marketing. Guerrilla marketing (the term first coined by Jay Conrad Levinson in 1984) […]

The Importance of Social Media in Business

The application of social media for advertising and marketing has taken the word “social” to a whole new level. Social networking sites like Facebook, Twitter, Instagram, Pinterest and so on, are currently being applied as a way for brands and companies to connect, interact and sell to both existing and potential customers. With the myriad of benefits that can be gained from such a marketing campaign, there certainly is no reason they (and you) shouldn’t. Improved Online Presence If your business does not have a social media account, then you are missing out on a lot of potential profits. Social networking sites are gold mines for prospective customers and clients, […]