Monthly Archives: May 2015

Online marketing – Top 8 things you need to know

Online marketing – Top 8 things you need to know

The Internet has completely changed the way companies advertise. It’s no longer profitable to put adverts in newspapers, and TV commercials don’t have the same impact they once did. Indeed, there are many more effective ways to market online then simply having an embedded advert. The rise of SEO, social media and viral content has changed the game considerably. If your business is not taking advantage of the Internet, then these eight points will get you on your way. 1 .Engage with Social Media Social Media has a massive online presence. If your business does not have a presence on at least one social media site, then you need to get […]

Email subjects that capture attention

Email subjects that capture attention

We now send and receive more emails than ever. People use mobile phones and tablets to check their emails, as well as the traditional PC, therefore, have the ability to check anywhere, anytime. Though social media has become a popular tool for marketing, we should not forget that email is just as viable. The question is, how can you make yourself stand out when there are so many emails being sent? Think about your inbox, how many emails do you just delete or leave unread? The key is the subject line. You can hire the best copy writer on the Gold Coast to write your copy BUT if you don’t […]

How to identify your target market and make your business a success

How to identify your target market and make your business a success

Whatever you sell, whatever your business offers, you need to know who your customers are. From high-end banks to the local corner shop, both have target markets. If you are setting up a business for the first time, this article can help you to identify your potential customers. Think Differently. The first step is to change the way you think about your business. Instead of just selling goods, or providing services, you are solving problems. So, what problems do you solve? Your customers will be the people who have these problems. Knowing this will help you work out how to target these people. So, who are they? How do you […]