Monthly Archives: November 2014

Why Your Business Needs a Marketing Plan

Why Your Business Needs a Marketing Plan

Small and medium business owners on the Gold Coast and across Australia, often think that a marketing plan is something that only large corporations and businesses should bother with. However, nothing is further from the truth! A successful business, no matter what the scale, always has a marketing plan. What Is a Marketing Plan?A marketing plan is not your business plan – they are separate documents, although the marketing plan should be part of your overall business plan. A marketing plan is where you outline your marketing and advertising goals, along with the different strategies and necessary data that you need in order to reach those goals and objectives. A […]

How do I use Facebook to Promote my Business?

How do I use Facebook to Promote my Business?

So you want to promote your business on Facebook?Well, it’s not rocket science, really. There are a number of different ways you can market your business using this social media platform. The top areas are listed below: Create a Facebook Business pageFacebook Fan pages are not reserved only for celebrities and large brands – even a small local business will find that having a fan page can help to improve their customer base. Potential customers and clients often use Facebook to search for local businesses. Even Facebook contribute by recommending your business to Facebook users in your area through their “Recommended for You” features. Those Facebook lot are lovely aren’t they?! […]